pharmaphorum

APRIL 12, 2021

Humans are diverse and communications to engage us need to be inclusive. Page & Page’s Lisa Jane Lishman outlines why communication and the strategies behind it need to be more personal to ensure that people – whoever they are – feel valued and respected. Today, people are culturally, socially, and demographically diverse.

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pharmaphorum

SEPTEMBER 22, 2022

There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.

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pharmaphorum

OCTOBER 7, 2020

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

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pharmaphorum

APRIL 12, 2022

In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. But how do you ensure you are making the right connections and ensuring all key stakeholders have access to tailored education around treatments?

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pharmaphorum

AUGUST 23, 2020

German pharmaceutical company Merck has appointed Thomas Möller as its new head of group communications. Most recently responsible for corporate communications, Möller has worked at Merck since 2017, when he joined as head of external communications. I am really looking forward to collaborating with him further.”.

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pharmaphorum

OCTOBER 1, 2021

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation. The pharma company’s senior vice president for major markets talks about the continued evolution of the industry’s approach to communications and commercialisation.

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Viseven

MARCH 27, 2023

In February 2019, Viseven, a global provider of digital solutions for the life sciences industry, announced a strategic collaboration with a global pharmaceutical company. This company specializes in biopharmaceuticals, diabetes care, obesity care, and other severe chronic diseases. Let us know!

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pharmaphorum

AUGUST 27, 2020

PR agency WE Communications has set up a new scientific engagement and medical education offering and recruited Terry Bradley and Ben Fisher to lead it. Fisher said of WE Communications’ new service launch: “Scientific engagement enables our clients to tell the human story behind the data. “I

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PharmaVoice

OCTOBER 17, 2022

To address this gap, GoodRx is partnering with pharmaceutical companies to improve cost transparency and communication between patients and providers. New findings reveal an out-of-pocket cost gap between brand-name and generic prescriptions.

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pharmaphorum

SEPTEMBER 17, 2020

COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Ian Daley and Jonathan Macdonald from EPG Health tell us how pharma can take cues from companies like Amazon. Responding to dynamic shifts in value communications.

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Syner-G

SEPTEMBER 20, 2023

Challenge Syner-G was contracted by a US Pharmaceutical Company to help improve the quality of submission documentation generated during the manufacture of a Drug Substance intended for Phase II trials. The progress of the assignment was communicated to the client through weekly reports and regular virtual meetings.

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pharmaphorum

NOVEMBER 19, 2020

Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills. Healthcare companies that take this approach can improve their processes before commercialisation by breaking down internal silos.

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pharmaphorum

JANUARY 20, 2022

Committed to innovation, product excellence, and customer success, Veeva serves more than 1,100 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. The post Content metrics help generate compelling communication appeared first on. For more information, visit veeva.com/eu.

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pharmaphorum

MAY 13, 2021

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on. For more information, visit veeva.com/eu.

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PharmaState Academy

FEBRUARY 19, 2024

CASE STUDY Implementing a Communication Protocol for Multinational Product Launch HIGHLIGHTS NeuroPlus, a groundbreaking medication, offers hope to millions worldwide. Effective communication is key to aligning efforts across diverse regions. A communication protocol guides stakeholders in the launch of NeuroPlus.

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Eye on FDA

NOVEMBER 9, 2023

Looking for trends in recent enforcement, one does not see any pattern in terms of the types of communications vehicles – 2023 involved a Website, a sales aid, two banner ads, a brochure, and a DTC broadcast advertisement. And they were pretty evenly divided between digital and traditional communications vehicles.

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Pharma Pathway

SEPTEMBER 17, 2022

Company Profile. Cipla Limited is an Indian multinational pharmaceutical company, headquartered in Mumbai, India. Worked in 3 or less than 3 Companies. Excellent Communication Skill. Cipla Limited- Openings for Female Medical Representatives for Multiple Locations -Apply Now. Job Profile: . Any Graduate/ Diploma.

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Diabetes Communication Pharmaceutical Companies Pharmaceutical Companies 88

pharmaphorum

NOVEMBER 17, 2022

That’s the role of the pharmaceutical companies that employ MSLs and their partners who help to design engaging education platforms and curricula in order to best prepare these important communicators. This webinar will also explore: How the changing nature of communications technology and modalities are changing the MSL’s role.

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Eye on FDA

AUGUST 16, 2023

In what has been a long period of relative low activity, FDA’s OPDP has taken the opportunity to remind us that low enforcement does not mean no enforcement when it comes to promotional speech by pharmaceutical companies. This month FDA posted another letter , this one a Warning Letter involving a Sales Aid.

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PharmExec

MARCH 9, 2023

Whether it is the launch of a new drug or a message refresh project, crisp copy that builds an emotional connection with your target market can help keep communication impactful, without making it highly complex or over-simplistic. Many pharmaceutical companies produce large amounts of unremarkable copy which doesn’t convert.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Effective Communication: The foundation of any successful relationship is clear and effective communication.

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Pharma Mirror

JUNE 23, 2023

In the fast-paced, highly competitive pharmaceutical industry, sales reps must adapt to new ways of engaging with customers and healthcare professionals (HCPs).

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Pharma Marketing Network

DECEMBER 21, 2020

Stephen Towers, PhD is a leader in medical communications and healthcare marketing, with extensive experience in developing promotional medical education programs and medical affairs initiatives across numerous therapeutic areas and on behalf of diverse US healthcare organizations, from large pharmaceutical companies to smaller biotechs.

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Pharma Marketing Network

JULY 13, 2023

Here are some factors to consider when choosing a web development company for the pharmaceutical industry: ● Experience in the pharmaceutical industry: Make sure the company you choose has experience developing websites for pharmaceutical companies. Interview multiple companies before making a decision. ●

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Drug Channels

AUGUST 12, 2022

Divya then explains how GoodRx partners with pharmaceutical companies to improve cost transparency and communication between patients and providers. She discusses the challenges that providers face when having real-time discussions with patients about out-of-pocket costs. Read on for Divya’s insights.

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PharmaState Academy

APRIL 16, 2024

Rural communities often face limited access to healthcare facilities, sparse distribution of medications, and low levels of awareness about preventive healthcare measures. 2 Data Collection Methods Community Surveys: Conduct surveys among rural residents to assess healthcare needs, preferences, and barriers to access.

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pharmaphorum

DECEMBER 19, 2022

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceutical companies in the healthcare influencer space.

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Viseven

NOVEMBER 17, 2022

Medical affairs in Pharma are often seen as a central agency that works within a healthcare company and prioritize communication among life science organizations, medical professionals, healthcare providers, and patients. What are pharmaceutical medical affairs? . The role of medical affairs in pharmaceutical companies.

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pharmaphorum

APRIL 29, 2020

COVID-19 is making digital transformation even more pressing for pharmaceutical companies. Amid the coronavirus pandemic digital health offers many ways to develop public utility projects and enhance healthcare communications.

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PharmaState Academy

MARCH 1, 2024

This involves meticulous preparation, persuasive communication, and collaborative negotiation to address concerns and demonstrate the value proposition of your medications effectively. By working closely with pharmacy stakeholders to address shared goals and challenges, companies can build enduring partnerships that drive mutual success.

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PharmaState Academy

MARCH 1, 2024

This involves meticulous preparation, persuasive communication, and collaborative negotiation to address concerns and demonstrate the value proposition of your medications effectively. By working closely with pharmacy stakeholders to address shared goals and challenges, companies can build enduring partnerships that drive mutual success.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders.

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Viseven

JUNE 20, 2023

This collaboration marks a significant milestone in digital communication within the healthcare industry. Driving Success in Pharma Communication The partnership between Viseven and SpotMe creates a unique point of view on the HCP engagement and B2B event organization.

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PharmaKinnex

APRIL 18, 2022

An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Communication, Transparency, Adaptability. Being transparent cannot happen without a strong line of open communication.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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PharmaState Academy

FEBRUARY 29, 2024

You highlight the company’s track record of innovation, quality, and ethical conduct, reinforcing your message with real-world examples and success stories. The role of ongoing communication, follow-up, and relationship maintenance in sustaining long-term partnerships with healthcare providers.

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