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AI-Enabled Persona and Next Best Actions: Speculative Use Case

PharmaState Academy

In a highly competitive and constantly evolving industry, pharmaceutical companies must be able to identify and understand the needs and preferences of their target audiences and develop tailored marketing campaigns to effectively reach them. You went to medical school with them,” – and then invite them to the webinar.

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Healthcare Brand Strategy: Building Trust in a Digital Age

Pharma Marketing Network

For pharmaceutical companies, this means that branding can no longer rely solely on clinical data or catchy taglines. Responsiveness and Listening Modern brand strategies include social listening, proactive customer service, and real-time feedback loops. It must be rooted in authenticity and clarity.