HCP Targeting in Pharma Marketing
Pharma Marketing Network
JUNE 16, 2025
In an industry defined by compliance, complexity, and fierce competition, connecting with healthcare professionals (HCPs) effectively is both an art and a science. That’s where HCP targeting comes in—an evolving pillar of pharmaceutical marketing that blends precision, personalization, and performance. Pharma brands know that not all doctors are equal when it comes to prescribing behavior, influence, or engagement preferences.
Let's personalize your content