Remove HIPAA Remove Pharmaceutical Companies Remove Webinar
article thumbnail

Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

HIPAA 52
article thumbnail

The Importance of Modernizing Your Email Marketing Campaigns

Pharma Marketing Network

Personalization and Compliance in Modern Email Marketing Regulations in the pharmaceutical industry require marketers to walk a fine line between engagement and compliance. Fortunately, modern email marketing platforms come equipped with features that help ensure every message aligns with HIPAA, CAN-SPAM, and FDA guidelines.

HIPAA 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding Referral Marketing in Pharma

Pharma Marketing Network

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Patient support platforms may include features that allow users to invite others to educational webinars or support communities. Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems.

HIPAA 52
article thumbnail

What does Integrated Marketing Communications Mean in Pharma?

Pharma Marketing Network

For pharmaceutical companies, this means synchronizing communication across advertising, medical affairs, PR, social media, digital platforms, and sales. Whether a physician sees a journal ad, a webinar invite, or a reps email, the messaging must be complementary and clearly linked to the brands positioning.

article thumbnail

What is Data-Driven Marketing in Pharma

Pharma Marketing Network

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. By working with HIPAA-compliant partners, anonymizing patient data, and obtaining consent for data collection and usage.

HIPAA 59
article thumbnail

Pharma Digital Marketing: Strategies to Boost Engagement and Drive ROI for Pharma Brands

Pharma Marketing Network

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Why is digital marketing important for pharmaceutical companies?

HIPAA 52
article thumbnail

Navigating Executive Orders and DOJ Memos That Threaten Criminal Prosecution

FDA Law Blog: Biosimilars

Hull & JP Ellison At our webinar earlier this month, we talked about Administration priorities as they relate to the FDC Act and noted that we expect much to remain the same with respect to enforcement. By Andrew J.