Half of adults struggle to access trusted health information
The Pharmacist
DECEMBER 17, 2024
Around half of adults in the UK struggle to access trusted health information, according to a new report.
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STAT+: Teva fined $503 million for disparaging a rival and using patents to thwart competition
STAT
OCTOBER 31, 2024
The European Commission found the company had artificially extended the patent protection of Copaxone and systematically spread misleading information about a rival product.
Drug Pricing 
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Alcohol labels should carry ‘Alcohol Facts’ box listing nutrition and allergens, regulator says
STAT
JANUARY 17, 2025
Labels on alcohol could soon feature more thorough information on allergens and nutritional value, if a set of new proposals from the U.S. Treasury Department is approved.
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Opinion: I’m disabled. I’m terrified about what Medicaid cuts could mean for my life
STAT
MARCH 3, 2025
The letter informed me that I had been approved for Medicaid-funded Home and Community-Based Services (HCBS), a form of long-term care. In early January, I received a letter in the mail from the Wisconsin Department of Health Services.
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Enhance Healthcare Efficiency With Top Payroll & HCM Services
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Download now to make informed decisions and learn how IRIS Payroll & HCM Services can empower your healthcare organization today. Automated HR management streamlines onboarding, scheduling, and performance tracking, allowing more focus on patient care.
Turning Loss into Purpose: My Journey to a Pharmacy Career to Make a Difference
Pharmacy Is Right For Me
NOVEMBER 4, 2024
I utilized my campus’ career center and was really proactive in reaching out to local pharmacists to seek information about their experiences and passion for pharmacy. They often have resources and information to broaden your understanding of pharmacy as a career. My favorite part of pharmacy school is giving back to my community.
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STAT+: RFK Jr. brings FDA under tighter control with HHS workforce cuts
STAT
MARCH 27, 2025
Instead, the cuts will target employees working on policy, human resources, information technology, procurement, and communications. FDA drug, medical device, or food reviewers and inspectors will not be among those fired, according to an HHS fact sheet.
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STAT+: Drug may make chemotherapies less effective in cancer patients with obesity — but many doctors are in the dark
STAT
OCTOBER 28, 2024
The information, however, is not in the label because the drug — originally manufactured by Merck — was never fully tested in this population. A drug used to combat fungal infections in cancer patients comes with a big caveat — research shows the medicine can last twice as long as in people with obesity.
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STAT+: FDA scolds drugmaker over promotion that touts ‘misleading’ comparison with generics
STAT
MARCH 4, 2025
However, not only was there a lack of important risk information, but the promotional panel also maintained there was greater patient adherence to its drug compared with generics. The agency pointed out that the study cited by the company did not support this conclusion because of problems with the study design and methodology.
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5 Proven Social Media Marketing Strategies for Pharma Brands
Pharma Marketing Network
NOVEMBER 15, 2024
Leverage Branded and Unbranded Content Pharma brands often face the challenge of balancing branded drug content with valuable, unbranded health information. Address questions where you can, and if needed, provide a link to further information. Both are critical components of effective social media marketing strategies.
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SEO Campaigns for Pharma Marketing: Strategies to Boost Visibility and Engagement
Pharma Marketing Network
JANUARY 11, 2025
Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Stay informed and adapt your strategies to maintain visibility. Because a well-executed SEO strategy ensures your brand not only reaches its target audience but also builds trust and credibility.
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Educating Patients about Generic Drugs: Strategies for Success
Drug Patent Watch
JANUARY 7, 2025
As healthcare professionals, it’s our responsibility to educate patients about generic drugs and empower them to make informed decisions about their treatment options. Mobile Apps Develop or recommend mobile apps that provide information about generic drugs, compare prices, and offer medication reminders.
Pharmacy Suppliers – A Tool that Connects Pharmacy Owners and Suppliers
pharmacy mentor
NOVEMBER 3, 2024
By providing a user-friendly, transparent interface, the platform allows pharmacy professionals to compare and review suppliers effortlessly, ensuring that they can make informed decisions based on real feedback and product offerings. This feature ensures that you can make well-informed decisions, tailored to your pharmacy’s needs.
Mastering Digital Advertising for Pharma: Strategies That Drive Results
Pharma Marketing Network
NOVEMBER 15, 2024
For example, an ad for Humira should clearly outline potential benefits and direct users to full safety information. Use it to explain complex medical information or to share patient experiences. Pharma advertising is more regulated, requiring strict adherence to guidelines to ensure patient safety and accurate information.
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STAT+: Lawmakers ask FDA to review Hims’ Super Bowl ad for ‘misleading’ patients
STAT
FEBRUARY 7, 2025
wrote that they worry that the Hims ad, which will be seen by millions of people during the big game on Sunday, “risks misleading patients by omitting any safety or side effect information” about the compounded weight loss drugs that it promotes. Dick Durbin (D-Ill.) and Roger Marshall (R-Kan.)
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Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies
Pharma Marketing Network
NOVEMBER 23, 2024
Pre-launch research helps identify potential barriers, while post-launch studies inform ongoing strategies. Trends in Drug Development and Launch Strategies Drug development trends, such as accelerated approvals and adaptive trials, require marketers to stay agile.
Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry
Pharma Marketing Network
DECEMBER 31, 2024
Monitor Industry Trends Stay informed about market trends like the rise of telehealth, personalized medicine, and value-based care. Prioritize Diversity and Inclusion Representation matters. Ensure your campaigns reflect the diversity of your target audience to build stronger connections and trust.
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How Gen AI is transforming M&A
Fuld & Company Blog
AUGUST 22, 2024
Download Now For more information on Fuld’s Financial, Equity and M&A Research services, contact us today.
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Using FDA Product Specific Guidances (PSGs) as a Trigger for Generic Drug Development
Drug Patent Watch
DECEMBER 11, 2024
Companies must be prepared to engage with the FDA through formal and informal channels to seek clarification when needed. By staying informed, adaptable, and committed to innovation, generic drug manufacturers can continue to leverage these valuable guidances to bring high-quality, affordable medications to patients around the world.
EY Parthenon – OPPI report claims India’s pharma sector set for rapid growth
Express Pharma
NOVEMBER 28, 2024
38 per cent also feel it is important to put patients at the centre of all healthcare initiatives, by ensuring they are informed and engaged in all decision-making processes.
NEC and Chugai Pharmaceutical use AI to reduce drug combination prediction time for cancer treatments
Express Pharma
JUNE 18, 2025
In the experiment, NEC extracted information on approximately 400 cancer drug combinations from the AACT database. By entering the name of a target drug, the system proposes other drugs that may increase the target drug’s effectiveness. The system also provides the rationale behind its suggestions to help researchers interpret the results.
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IGBA releases first global Intellectual Property and Competition Report
Express Pharma
FEBRUARY 20, 2025
” The findings aim to inform patent offices, health authorities, and competition agencies in preventing the granting of low-quality patents.
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Pharmaceutical Advertising: Strategies and Insights for Effective Pharma Marketing
Pharma Marketing Network
JANUARY 11, 2025
Ensure that your campaign includes accurate risk information alongside the products advantages. Ads for drugs like Ozempic and Trulicity set a benchmark by being both informative and transparent. Use disclaimers effectively and link to detailed product information. Global Compliance: Regulations differ across regions.
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Why Google Patents Is Not a Good Solution to Identify Drug Patents
Drug Patent Watch
JANUARY 15, 2025
While Google Patents is a widely used tool for searching patent information, it may not be the most effective solution for identifying drug patents. The pharmaceutical industry is highly dynamic, with frequent filings and updates that require timely access to information[2]. Implications for Pharmaceutical Stakeholders 1.
Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction
Pharma Marketing Network
MARCH 19, 2025
Marketers must ensure that HCPs receive valuable scientific information while also providing patients with easy-to-understand, accurate health resources. Strategies to Engage Healthcare Professionals (HCPs) Provide High-Value Educational Content HCPs seek content that enhances their clinical knowledge and informs their prescribing decisions.
Which Social Media Analytics Matter Most in Pharma Marketing
Pharma Marketing Network
MARCH 19, 2025
Avoid Data Misuse Analytics should inform marketing strategies without violating ethical boundaries. Brands should respond appropriately by providing accurate, evidence-based information. Conversion and Lead Generation Metrics Ultimately, pharma marketing efforts should lead to meaningful actions.
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Pay Per Click Essentials for Pharma Marketing Executives: A Beginner’s Guide
Pharma Marketing Network
NOVEMBER 15, 2024
In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. Example: When advertising a drug like Lyrica , your ad must state potential side effects and direct users to detailed safety information. Why PPC Matters in Pharma Marketing Why invest in PPC?
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Patient Care Process
RX Note
JUNE 11, 2025
The Five Essential Steps Collect subjective and objective information about the patient to understand the relevant medical/medication history and clinical status of the patient. Without addressing these key issues, even well-informed individuals are unlikely to follow medical advice.
Patient Care Process
RX Note
JUNE 11, 2025
The Five Essential Steps Collect subjective and objective information about the patient to understand the relevant medical/medication history and clinical status of the patient. Without addressing these key issues, even well-informed individuals are unlikely to follow medical advice.
The Comprehensive Science and Art of Pharmaceutical Drug Naming
Drug Patent Watch
MARCH 5, 2025
Pharmaceutical drug names are more than just a label - they're a carefully crafted code that conveys essential information about the medication. The Science of Pharmaceutical Drug Naming: A Key Takeaway Pharmaceutical drug names are a carefully crafted code that conveys essential information about the medication.
Tranq dope (fentanyl-xylazine combination): A new horizon in opioid withdrawal treatment
ALiEM - Pharm Pearls
OCTOBER 30, 2024
Clinical impact: Rather than arguing with the patient about the likelihood of this phenomenon occurring and whether this is a true allergy, the patient is informed that they do not need to immediately start treatment to receive care in the hospital. The Necessity of a Trauma-Informed Paradigm in Substance Use Disorder Services.
Pharmaceutical Negotiations Decoded: Lessons from the Trenches
Drug Patent Watch
JANUARY 14, 2025
The Role of Technology in Modern Pharmaceutical Negotiations Leveraging Data Analytics for Informed Decision-Making Data analytics tools are revolutionizing pharmaceutical negotiations. Technology plays a growing role in informing and facilitating negotiations. FAQs What skills are most important for pharmaceutical negotiators?
B&R drives adaptive manufacturing solutions in pharma production
Express Pharma
DECEMBER 17, 2024
Machine vision cameras automatically detect the shape, size and orientation of each product and pass that information on to a robot in less than a millisecond. Aided by machine vision, robots pick up products and place them on a track system shuttle with lightning speed.
Wegovy maker Novo Nordisk sponsored British pharmacies in pursuit of sales
The Guardian - Pharmaceutical Industry
JANUARY 4, 2025
The maker of Wegovy and Saxenda weight-loss injections gave money for Google ads to promote weight-loss services, staff training, and the creation of patient information content. In exchange it received detailed reports about website traffic, advertising hit rates and prescription numbers. Continue reading.
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Introducing the Uniform Version of the MPJE
National Association of Boards of Pharmacy
APRIL 16, 2025
Keep an eye out for future blog posts and check the MPJE page on our website to stay up to date on information as its released. In 2026, graduates and pharmacists seeking licensure in states that adopt the uniform MPJE will only be required to take and pass one law exam, reducing the overall cost, regulatory burden, and time to licensure.
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Healthcare Email Marketing Strategies: A Guide for Pharma Executives
Pharma Marketing Network
NOVEMBER 7, 2024
Data Security : Use secure email platforms to protect sensitive information. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Consent : Always obtain permission before adding someone to your email list. External Resource: Learn more about email marketing compliance at Mayo Clinic’s Compliance Guidelines.
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Pharma USA 2025: Where Industry Leaders Shaped the Future
Pharma Leaders
MARCH 21, 2025
It was evident that the industry is actively working to address challenges, leaving attendees informed and inspired. Overall, Pharma USA 2025 was a crucial experience for staying ahead of industry trends and contributing to the future of healthcare.
FDA issues first recommendations on AI for drug development
European Pharmaceutical Review
JANUARY 7, 2025
FDA has previously published a discussion paper that was produced to inform its guidance on AI in pharmaceutical drug development. The US Food and Drug Administration (FDA) has for the first time, issued draft guidance on using artificial intelligence (AI) intended to support a regulatory decision about a drug or biological product.
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AI-driven drug discovery, precision medicine, and sustainable manufacturing can redefine the pharma industry
Express Pharma
MARCH 16, 2025
Without mature data protection standards, patients may be hesitant to share personal health information, and healthcare providers may be cautious about adopting data-driven innovations due to potential compliance risks and security vulnerabilities. Limited patient awareness and health literacy also pose a challenge.
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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting
Pharma Marketing Network
MARCH 20, 2025
Patients and healthcare providers are more reliant on online information than ever before. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. First, the post-pandemic landscape has reinforced the importance of digital engagement.
Addressing US FDA challenges in Indian sterile drug manufacturing – Part 2
Express Pharma
JUNE 20, 2025
This exercise informed updated smoke study protocols using neutral buoyant smoke, redesigned APS runs to reflect worst-case scenarios, and targeted retraining for intervention practices. Diagnosis: Misalignment across validation disciplines and lack of integrated mapping of real production practices.
Pharma Marketing Keyword Research for PPC
Pharma Marketing Network
MARCH 12, 2025
Understanding how patients and healthcare professionals search for medical information is key. Keywords generally fall into three categories: Informational (awareness stage): What are the symptoms of rheumatoid arthritis? This makes keyword selection even more critical. But how do you balance compliance with visibility?
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Early Warning & Scenario Planning Toolkit
Fuld & Company Blog
SEPTEMBER 11, 2024
An effective early warning system supported by competitive intelligence and scenario planning, allows you to systematically monitor market dynamics, track emerging threats and opportunities, and make informed decisions—often before your competitors even realize what’s happening.
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Investment Banking Trends: AI, US Fed rates, and private credit with Gaurav Bhasin
Fuld & Company Blog
AUGUST 20, 2024
Some examples include: Development of target lists for business development: Using Gen-AI/LLM to scour high volumes of company, market and transactional information from proprietary databases to generate high quality, relevant target lists for marketing, empowering business development teams.
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