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In a brief statement , the Belgian Competition Authority alleged that Roche offered financial incentives to hospitals between 2017 and 2020 to deter them from considering competitive bids from other pharmaceuticalcompanies that could supply similar medicines.
Drug patents are a form of intellectual property protection that grants pharmaceuticalcompanies exclusive rights to manufacture, sell, and profit from their innovations for a set period. This exclusivity is the lifeblood of the industry, allowing companies to recoup their substantial R&D investments and fund future discoveries.
… Novo Holdings, the parent company of Novo Nordisk, can proceed with its planned $16.5 regulators declined to challenge the deal following months of scrutiny , STAT informs us. The companies expect to close the transaction in the next several days, after a deadline passed for the U.S.
Pharmaceutical drug names are more than just a label - they're a carefully crafted code that conveys essential information about the medication. But what drives this complex system, and how do pharmaceuticalcompanies ensure that their drug names meet the strict guidelines set by regulatory agencies?
Once these common facilities are created, they are expected to provide access to common facilities to around 1,300 existing pharmaceutical units, besides catalysing the augmentation of capacities at these clusters through the setting up of new pharmaceutical units and expansion of existing units.
In India, pharmaceuticalcompanies responded to global environmental concerns and government mandates by adopting greener manufacturing techniques. Indian pharmaceuticalcompanies have specialised in reverse-engineering complex medicines and producing biosimilars as alternatives to costly biologics.
Between September and October 2024, EY-P and OPPI undertook primary research * consulting top CXOs from leading Indian and global multinational pharmaceuticalcompanies, to understand their perspective on the pivotal growth areas for the Indian pharma industry.
Unlike traditional consumer brands, pharmaceuticalcompanies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceuticalcompanies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
Some pharmaceuticalcompanies have already adopted continuous manufacturing processes for their drugs, significantly reducing production times and improving quality control. Machine vision cameras automatically detect the shape, size and orientation of each product and pass that information on to a robot in less than a millisecond.
However, the speakers cautioned against over-reliance on AI for decision-making, highlighting data security concerns and risks associated with sharing sensitive pharma information with AI systems. The panel further explored the role of AI in pharma quality and its potential to streamline processes.
The Rise of Integrated CDMOs The global biotechnology and pharmaceutical services outsourcing market size was valued at $70.48 As a result, many companies are turning to integrated CDMOs to simplify their outsourcing processes and improve efficiency. billion in 2022 and is expected to grow at a compound annual growth rate of 5.3%
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceuticalcompanies and healthcare brands are allocating more resources to advertising in 2025. These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.
Here are seven key compliance challenges that Indian pharmaceuticalcompanies often face: 1. Labour law compliance across states Pharmaceuticalcompanies operate large plants and labs across multiple states, often employing a mix of permanent, temporary, and contract workers.
Key Stakeholders in Pharmaceutical Negotiations Successful negotiations in the pharmaceutical industry require a deep understanding of the various stakeholders involved. These may include: Pharmaceuticalcompanies (big pharma and biotech firms) Contract research organizations (CROs) Regulatory bodies (e.g.,
Gerresheimer, a systems and solutions provider for the pharmaceutical and biotech industry, has introduced a web-based product database designed to streamline the selection and registration of primary plastic packaging for medicinal products. It also features sustainable options made from 100 per cent recycled PET and sugar cane.
The Power of Patient-Centric Marketing Patients are no longer passive recipients; they’re informed stakeholders. Create short, informative TikTok videos about how your products improve lives. The key is to balance information with emotional storytelling. How can digital marketing benefit pharmaceuticalcompanies?
In the digital-first era, social media marketing strategies are reshaping how pharmaceuticalcompanies engage with healthcare professionals, patients, and caregivers. Social media marketing strategies that prioritize informative and empathetic content tend to outperform purely promotional efforts.
Navigating Regulatory Complexities with Gen AI Pharmaceuticalcompanies face mounting pressure from evolving regulatory landscapes, where non-compliance can lead to substantial financial and reputational losses. This flexibility is vital for regulatory compliance and process auditability.
Three industry bodies have produced a joint position paper highlighting recommendations for adopting a harmonised implementation of electronic Product Information (ePI) leaflets. It will also enable more patient-centric and accessible content by providing the most up-to-date information.
By harnessing real-world evidence (RWE) and electronic health records (EHR), companies can make informed decisions. By 2025, pharmaceuticalcompanies will need to adapt and innovate to remain competitive and effectively reach their target audiences.
Identifying branded drugs with a low likelihood of generic entry has become a crucial strategy for companies looking to expand their product portfolio through in-licensing. This approach not only helps maintain market exclusivity but also ensures a steady revenue stream for pharmaceuticalcompanies.
But how can you unlock these strategic investment opportunities in the pharmaceutical industry? Here are a few key considerations: Stay informed : Keep a close eye on upcoming patent expirations and their potential impact on the market. The question is: are you ready to capitalize on the next big opportunity?
Structuring patient assistance programs as independent non-profit foundations helps pharmaceuticalcompanies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceuticalcompanies may also struggle with public image issues.
For starters, trust in pharmaceuticalcompanies remains fragile. If a pharma brand uses a video ad on social media, it must ensure that risk information is equally prominent, or else face FDA scrutiny. Even large pharmaceuticalcompanies sometimes struggle to extract value from their tech stack.
On the patient side, pharmaceuticalcompanies have launched ambassador and mentorship programs. Develop materials that educate them about the product and provide compliant ways to share that information. This can happen via speaker programs, conferences, or digital forums. Transparency is key.
Disease awareness campaigns can also reach specific patient groups based on demographics and interests, helping pharmaceuticalcompanies create more personalized outreach. Can pharmaceuticalcompanies run direct-to-consumer ads on social media? Where can I find more information on pharma digital marketing strategies?
This framework delivers a clear strategy for companies to incorporate digital technologies, enable real-time release for drug manufacturing and address key challenges such as data silos and integrating legacy infrastructure, according to CPI.
New research reveals that while 52 percent of pharmaceuticalcompanies remain in early stages of digitalisation, leading manufacturers are finding innovative ways to overcome data fragmentation and drive operational efficiency. The pharmaceutical manufacturing sector stands at a digital crossroads.
These developments are influencing pharmaceutical operations by improving research and development (R&D), manufacturing processes, and regulatory compliance. GenAI is being applied to multiple functions in pharmaceuticalcompanies.
Patent term extension is a regulatory mechanism that allows pharmaceuticalcompanies to extend the patent term of their products by up to 5 years. PTE is essential for pharmaceuticalcompanies to maintain market exclusivity and protect their investments. What is Patent Term Extension?
Artificial intelligence addresses key limitations of traditional health technology assessments—such as data gaps and time-intensive processes—through automation, real-time data integration, and advanced predictive modeling, leading to faster and more informed decisions. AI supports personalized medicine and real-world evidence integration.
Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. But PBMs and pharmaceuticalcompanies have always had to live together and in a way that is tolerable for both, so Id say that hasnt changed.
Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceuticalcompanies approach promotion, education, and engagement in 2025. Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel.
This is progressing through a phase 3 trial and includes comparator arms with standard-of-care treatments like daratumumab, bortezomib (Velcade; Millennium/Takeda and Janssen PharmaceuticalCompanies), and lenalidomide. 2 We’re still trying to figure out where these new treatments best fit. Updated June 24, 2025. Subscribe Now!
Brand Authority: By appearing at the top of search engine results, pharmaceuticalcompanies increase brand credibility among HCPs. Use a mix of: Branded Keywords: Drug names, pharmaceuticalcompanies, or treatment-specific terms. Ensuring landing pages provide accurate and balanced medical information.
Related Content Bridging the Gap Between Strategy and Practice in IDN Partnerships Partha Anbil ; Kamini Anbil June 9th 2025 Article In order to succeed in today’s outcomes-driven healthcare landscape, pharmaceuticalcompanies must move from traditional sales models to strategic, measurable partnerships with integrated delivery networks (IDNs).
In 2022, based upon a complaint filed by a pharmaceuticalcompany, CMS was asked to reevaluate the SSA section that establishes the J-code,” Soefje said. So, the pharmaceuticalcompanies then pushed to get their 505(b)(2) drugs declared sole source,” Soefje said. “If This went into effect in January 2022.” Subscribe Now!
The Inflation Reduction Act and new drug pricing regulations are pushing pharmaceuticalcompanies to justify value more transparently. Voice Search and Voice Assistants : More patients are using Alexa, Siri, and Google Assistant to seek healthcare information. Optimizing content for voice queries will be a game-changer.
The generic drug approval process is a complex, multi-step journey that involves several stakeholders, including pharmaceuticalcompanies, regulatory agencies, and healthcare professionals. Once the patent expires, other companies can apply to manufacture and market generic versions of the drug.
Introduction Pharmaceuticalcompanies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective?
This is a nightmare scenario for any pharmaceuticalcompany, and it's a reality that many face every day. By building strong relationships with local stakeholders, you can also stay ahead of the competition and stay informed about emerging trends and opportunities.
An ad exchange is a real-time digital marketplace where advertisers (such as pharmaceuticalcompanies) buy and sell ad inventory across multiple websites and platforms through automated bidding. Every impression must carry appropriate risk information and balance claims with side effect disclosures.
*full transcript below In Part 4 of our multi-part interview series, Jason Waite, an international trade expert at Alston & Bird, underscores the urgent need for pharmaceuticalcompanies to build cross-functional trade compliance teams in response to rising global trade tensions—particularly potential Section 232 tariffs.
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