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Pfizer: Pharma needs a business strategy for a digital world

pharmaphorum

Its chief digital and technology officer Lidia Fonseca offered a fascinating insight into how one biggest pharmaceutical companies – and one of those most closely associated with the pandemic (alongside the likes of BioNTech, Moderna and AstraZeneca) – has been transforming itself. Digital fluency and change. “The

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How Can Marketing Support The Sales Team’s Success?

PharmaKinnex

A contracted pharma sales and marketing company can solve many problems for a pharmaceutical company, including helping to improve the customer experience, tapping into markets that field sales reps cannot easily reach, increasing reach and frequency, and expanding and growing sales. How Does Marketing Support Sales?

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Fixed-dose combination: Considerations for design, formulation, manufacturing and analysis

Pharmaceutical Technology

Pharmaceutical companies – and the FDA – are embracing FDCs. The potential to extend the patent life and market exclusivity of a company’s APIs is a potent financial incentive. Among the numerous advantages FDCs offer patients, physicians, and pharmaceutical companies, several are particularly noteworthy.

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