pharmaphorum

JULY 2, 2025

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Diabetes 52

Diabetes Pharmaceutical Companies Pharmaceutical Companies Drug Development 52

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Effective Communication: The foundation of any successful relationship is clear and effective communication.

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Pharma Marketing Network

APRIL 28, 2025

Furthermore, healthcare providers (HCPs) now prefer digital touchpointsemail, webinars, and self-service portalsover traditional face-to-face meetings. Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. Moreover, data-driven marketing will become non-negotiable.

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pharmaphorum

OCTOBER 27, 2022

The overarching principle set out in Codes of Practice, and in particular the Principles for the use of digital channels in the EFPIA Code , is that the legislation and Codes of Practice apply equally to communications by companies on social media and digital channels. What are the key points from the Guidance?

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Pharma Marketing Network

JUNE 27, 2025

This ensures consistent communication without overburdening your team. As healthcare professionals and patients grow more digitally sophisticated, the demand for personalized, compliant, and insightful communication grows as well. Yes, email can be seamlessly integrated with digital ads, CRM platforms, webinars, and more.

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pharmaphorum

JUNE 23, 2021

Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s

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Viseven

AUGUST 15, 2024

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Viseven

JUNE 20, 2023

This collaboration marks a significant milestone in digital communication within the healthcare industry. Driving Success in Pharma Communication The partnership between Viseven and SpotMe creates a unique point of view on the HCP engagement and B2B event organization.

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Eye on FDA

JULY 7, 2020

In the now distant past, enforcement from this office, then called the Division of Drug Marketing, Advertising, and Communications (DDMAC) and later re-named OPDP, was robust, with the office issuing scores of letters a year (156 were issued in 1998). One of them was about the appropriate use of links.

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pharmaphorum

DECEMBER 7, 2021

For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Unfortunately, this isn’t always convenient or aligned to the information and tactics they would choose to adopt in their communications. There is clear evidence of a customer-centric paradox.

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Pharma Marketing Network

MAY 2, 2025

For pharmaceutical companies, this means that branding can no longer rely solely on clinical data or catchy taglines. Healthcare professionals (HCPs), too, are inundated with branded communications. Patient-Centric Communication Todays healthcare audience expects to be spoken tonot talked at.

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Express Pharma

MAY 18, 2024

With limited time for engagement with pharma companies and their medical representatives, more platforms to access disconnected information, HCPs often feel overwhelmed with the volume of content that is available to them. Today, HCPs seek more meaningful, personalised, and relevant engagement from pharmaceutical companies.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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Pharma Marketing Network

APRIL 11, 2025

In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze. Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. Unlike paid advertising, SEO delivers sustained, long-term visibility.

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Pharmaceutical Technology

MARCH 17, 2023

Over the last twenty years, there has been a major rise in risk sharing agreements in the pharmaceutical space, said Alex Watt, GlobalData’s principal research analyst, at a recent webinar on the same topic. Click here to watch this webinar and access the presentation. Please check your email to download the Report.

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Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

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pharmaphorum

NOVEMBER 29, 2021

From clear communication with an unsettled, dispersed workforce to maintaining positive energy and managing people’s working hours, the need for open, inclusive and empathetic leadership has never been more important. . COVID-19 has amplified what is expected of leaders in workplaces around the world. About the author.

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PharmaState Academy

DECEMBER 24, 2024

Vijay Bhangale , a distinguished author, pharma marketing professional, and management consultant with over three decades of experience spanning the pharmaceutical industry and academia. His groundbreaking work, including the book Pharmaceutical Marketing 4.0, His groundbreaking work, including the book Pharmaceutical Marketing 4.0,

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Pharmaceutical Technology

FEBRUARY 3, 2023

These single-use technologies allow pharmaceutical companies to achieve continuous manufacturing, which significantly reduces the risk of cross-contamination without the need for extensive cleaning and disinfecting. Please check your email to download the Webinar.

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Viseven

NOVEMBER 9, 2022

Key Opinion Leaders play a critical role in the life sciences industry – pharmaceutical companies often engage them during clinical trials and drug commercialization. It’s a quantitative way to locate physicians leaders who influence the medical community. In other words, managed KOLs can be a real game-changer.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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Pharmaceutical Technology

DECEMBER 15, 2022

On a recent webinar about antimicrobial ingredients and their selection, Chantale Julien, product manager for quaternary ammonium compounds at Novo Nordisk Pharmatech, explains: “If we look first of all at the ingredient itself, of course you want it to be efficacious. There are many other aspects to take into consideration. Free Whitepaper.

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PharmaState Academy

MARCH 13, 2023

In a highly competitive and constantly evolving industry, pharmaceutical companies must be able to identify and understand the needs and preferences of their target audiences and develop tailored marketing campaigns to effectively reach them. You went to medical school with them,” – and then invite them to the webinar.

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RX Note

MARCH 28, 2023

Never before, online webinar is so common. It is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. You may learn CPD credit point system for pharmacist and pharmacist assistant here.

Hospitals 52

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Pharmaceutical Technology

MARCH 6, 2023

The CLR is a great option for pharmaceutical companies performing steam sterilisation in the drying chamber. This also gives us a bigger picture of the process and a deeper knowledge compared to other companies who maybe only provide a particular component to this application,” believes Kuchenbecker.

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Pharmaceutical Technology

JULY 10, 2025

This report looks at marketed therapies and their sales projections, pipeline drug trends, and key development challenges for pharmaceutical companies, as well as the role of CDMOs in targeted modality development and what to look for in a development and manufacturing partner. You will receive an email shortly.

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Pharmaceutical Technology

JULY 10, 2025

Zentiva Group has entered into a licence and supply agreement with pharmaceutical company Lupin for the commercialisation of the latter’s biosimilar Certolizumab Pegol, a tumour necrosis factor alpha (TNFα) inhibitor medicine, across several markets. Credit: Zentiva Group, a.s.

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pharmaphorum

MARCH 31, 2021

The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?

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pharmaphorum

OCTOBER 7, 2021

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. Rewind to March of 2020, and pharma companies were facing a communication crisis. The crisis that changed everything.

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Pharmaceutical Technology

JULY 2, 2025

The government therefore is advocating for the creation of the new drug regulatory agency to expedite economic growth, streamline drug approvals and attract international pharmaceutical companies to invest in the country. Give your business an edge with our leading industry insights.

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Packaging Drug Pricing Communication Hospitals 52

Pharmaceutical Technology

MARCH 22, 2023

Large-molecule drugs such as biologics are particularly sensitive to foreign contamination and E&L interaction, making these issues key concerns for pharmaceutical companies. This on-demand webinar discusses the importance of a patient-appropriate BL & GF profile. Please check your email to download the Webinar.

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Packaging Compounding Pharmaceutical Companies Pharmaceutical Companies 52

European Pharmaceutical Review

JULY 9, 2025

It represents one of the highest-risk stages in sterile pharmaceutical manufacturing” The importance of fill and finish cannot be overstated. It represents one of the highest-risk stages in sterile pharmaceutical manufacturing, where even minute contamination can render entire batches unusable.

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Pharmaceutical Manufacturing Documentation Vaccines Dosage 52

pharmaphorum

JULY 7, 2025

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Insurance Coverage and Processing 52

Insurance Coverage and Processing Diabetes Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

JULY 9, 2025

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Diabetes 40

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pharmaphorum

JULY 9, 2025

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Diabetes 52

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pharmaphorum

JUNE 17, 2025

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Diabetes 52

Diabetes Pharmaceutical Companies Pharmaceutical Companies Drug Pricing 52

Pharmaceutical Technology

JULY 9, 2025

In addition to Ireland, India and China are also major suppliers of active pharmaceutical ingredients to the US, with major contract manufacturing organisations (CMOs) such as WuXi Biologics that have large plants in China. Give your business an edge with our leading industry insights.

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