The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative
Pharma Marketing Network
MAY 6, 2023
As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination.
Let's personalize your content