The Pharmacist Blog
JULY 14, 2015
Question from Reader: “ What Major Should I Choose for My Bachelors?” My answer to this common question is simple. It does not matter what major you choose for Pharmacy School. Pharmacy schools do not really care what major you chose for your bachelors degree. They just want to make sure you fulfilled all the prerequisite courses required to apply.
pharmaphorum
JULY 9, 2015
Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source, social media and real world data. However, segmentation still lacks clear insight into why these stakeholders behave as they do – and therefore how best to change their behaviour.
pharmaphorum
JULY 1, 2015
Life sciences companies need to make better use of the insights that real world data (RWD) can provide in order to improve market access, sales and market growth strategies – and ultimately to improve the applicability of new and existing therapeutics for patients. Insights come not just from the multiple sources of RWD available, but from advanced analytics that highlight the effectiveness of a treatment by geographic area, and link healthcare providers, institutions and patients to relevant an
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