Remove tag amazon
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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Companies like Apple and Amazon have elevated customer expectations for personalised content and interactions across multiple channels, in the process setting new standards for marketing. But, as they push the envelope, what are the implications for pharma’s work in customer engagement?

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

They are also customers of services from Amazon, Google, Facebook, and others. We create structured, well-categorized content, where we have to tag it manually or automatically, and we create a whole taxonomy structure. We must recognize that almost everyone from pharma marketers’ target audience is consumers.

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Predicting pandemics with unconventional digital tools

pharmaphorum

They search Google, they send out tweets, they shop on Amazon. We are ingesting hundreds of thousands of pieces of information daily and we tag that information across locations, disease types, species, and case counts. The key is tapping into the multitude of data streams outside of the traditional healthcare sphere, he said.

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Don ( PMN): Yeah and that might be a concern for some folks out there that who’s websites are supported by advertising because you’re relying upon another third-party that can be adding load time to a site when you’re when you’re add tags are loading.

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Finout Rolls Out FinOps Dashboards to Transform Cloud Costs into Business Value

Pharmaceutical Technology

Using sophisticated assignment rules and virtual tagging, each line item inside the unified bill can be assigned to its business role, feature, team, and product. Widgets can even have their metrics assigned to them to create immediate unit-economics visualizations to understand business measures.

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Pharmaceutical Procurement Strategies Overview

Viseven

Climate change is another factor, potentially disrupting supplies and contributing to hefty price tags. Certain platforms focus on facilitating compliance with regulatory benchmarks, while others, much like well-known sites such as Amazon or eBay, connect users with verified suppliers, distributors, and manufacturers.