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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Companies like Apple and Amazon have elevated customer expectations for personalised content and interactions across multiple channels, in the process setting new standards for marketing. But, as they push the envelope, what are the implications for pharma’s work in customer engagement?

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The Power of Visuals in Medico-Marketing

PharmaState Academy

They get noticed, stand out among the other advertisements, because of just two reasons – the headlines and tag lines and the images and visuals. That was the year when Apple iPhone 6 was launched. And that series transformed Apple iPhone 6 in to an indomitable, invincible, and unconquerable brand.