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Patient adherence – the key to restoring trust in pharma

pharmaphorum

This ultimately impacts patient perception of healthcare services in general. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. In this future, everyone wins – patients, pharma companies, physicians, and the overall healthcare ecosystem.

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Don ( PMN): It’s great to have you on we’ve got a lot to get through today, you run the company Logic Inbound which is largely a an SEO firm and so I wanna kick things off here by talking about how SEO works for the doctors and healthcare entrepreneurs that want to do it on their own.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

Patients and healthcare providers strongly require an individual approach for various reasons like time restrictions or personal specifics. So, global pharma and healthcare organizations should rethink their engagement and content marketing strategies to ensure their clients will not switch sides.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. The need to escape pharma’s traditional ways of approaching marketing content is becoming ever-clearer as the impact of 2020’s digital transformation of pharma and healthcare reveals itself.

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The Covid cash cow – a look at the Covid vaccine sales figures

pharmaphorum

Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. The covid vaccine roll out is arguably the best example of why communications, and specifically behavioural science as part of that, plays such a pivotal role in healthcare.”. Pfizer is understood to have charged $19.50 per dose in the US and €19.50

Vaccines 135