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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

The huge rise in the use of telemedicine services during lockdown has brought care directly to patients in their homes, while pharma’s communications with healthcare professionals (HCPs) has experienced a similar push to digital channels. Jeremy Richter, Tag. We’re all trying to find ways to automate. About the interviewees.

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The Voice of Your Brand: Create Your Brand’s Sonic Soul A tribute to Sylvester daCunha

PharmaState Academy

It goes beyond mere words and permeates every aspect of a brand’s messaging, from medico-marketing promo campaigns to patient-centered interactions. A strong ‘Voice of Your Brand’ evokes emotions, builds trust, and creates a lasting impression in the minds of doctors and may be even the patients. 5. Test and Refine Take risks.