Enhancing pharma brand performance through in-depth customer engagement insights
pharmaphorum
OCTOBER 2, 2023
Enhancing pharma brand performance through in-depth customer engagement insights Mike.Hammerton Mon, 02/10/2023 - 08:00 Bookmark this
brand-insights 
Unlock the Power of Insights for a Brand Plan
PharmaState Academy
APRIL 2, 2023
Written By: Vivek Hattangadi First, what’s a good definition of insight? Insight is not something which is very easy or simple to explain. Insight on the other hand can make 1+1 = 3 or 1+1 = 4 or even 1+1 = 7! Insight on the other hand can make 1+1 = 3 or 1+1 = 4 or even 1+1 = 7! Insight is neither information nor data.
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Masterclass 1 & 2: Doctors and Patients Insights – The Backbone of Pharma Branding
PharmaState Academy
JUNE 14, 2023
Anyone who is interested in learning about insights. We pharma brand managers spend more time producing data, facts, and figures than unearthing real insights. Insights help you to create rich and compelling brand strategies that are absolutely game-changing. This helps him get deep insights.
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How Real-Time Insights Help Pharma Brands Track Post-Conference Learnings
InCrowd
FEBRUARY 2, 2023
The post How Real-Time Insights Help Pharma Brands Track Post-Conference Learnings appeared first on InCrowd. The company sought to: Explore which tumor type/track had the most exciting data presented at ESMO 2022. Understand what attendees found exciting about the tumor type data presented. See the results in our new case study.
STAT+: What Eli Lilly’s Zepbound reveals about the intricate process of naming drugs today
STAT
NOVEMBER 20, 2023
Whether you’re a fan of the drug name Zepbound or, like one X user , think it sounds like “an off brand bus line,” you’re likely to have some opinion about the new moniker for Eli Lilly’s blockbuster diabetes drug Mounjaro. The company announced the new name on Nov.
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STAT+: Stump Pharmalot: An Ask Me Anything with Ed Silverman
STAT
FEBRUARY 23, 2024
In 2023, STAT launched a brand-new home for our subscribers to connect with each other and with their favorite STAT journalists. Last week, Ed Silverman, AKA Pharmalot, hosted an AMA titled “Stump Pharmalot.”
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An Ask Me Anything with STAT’s Nicholas St. Fleur
STAT
OCTOBER 28, 2023
Recently, STAT launched a brand-new home for our subscribers to connect with each other and with their favorite STAT journalists. It’s called, appropriately, STAT+ Connect. Our AMA series launched Monday with an interview with Nicholas St.
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Hubs East 2024: Leveraging Digital Hubs
Pharmaceutical Commerce
MARCH 20, 2024
Presentation offers insight on this aforementioned model that assists retail and specialty-lite brands.
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Expert Speak | Dr Brijesh Kapil, Global Consumer Healthcare Expert
Express Pharma
MARCH 6, 2024
Sharing insights from his work on driving trend-setting brands like Revital & Volini to become Top brands in India’s pharma and OTC markets, Dr Kapil delivers a masterclass on adapting pharma consumer healthcare/OTC marketing strategies to the nutraceutical sector.
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Bracing for Impact: The Future of Hub, PAP, and Affordability Programs Under the Inflation Reduction Act
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MAY 2, 2024
ET for a free online panel discussion about how brands can continue to offer robust patient support despite IRA challenges. Read on for Chris’ insights. He discusses steps manufacturers can take to accommodate the anticipated budget reductions while maintaining access and affordability for patients. All rights reserved.
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Expert Speak | Suresh Garg, Founder & CMD, Zeon Lifesciences
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MARCH 19, 2024
In this episode of the Express Pharma – Nutrify Today Boardroom series, Suresh Garg, Founder & CMD, Zeon Lifesciences draws upon more than three decades of experience spanning nutrition, dairy products, healthcare, and nutraceuticals, to give insights on how companies like Zeon Lifesciences can achieve success in the global nutraceutical arena.
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How Patient Engagement Can Reduce Brand Launch Risks
Drug Channels
APRIL 12, 2024
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STAT+: Pharmalittle: We’re reading about White House eyeing PBMs, Pfizer CEO’s frustrations, and more
STAT
FEBRUARY 29, 2024
Cold winds and overcast skies will not deter us from celebrating another brand new day here on the Pharmalot campus, where the official mascots are hunting for creatures and a parade of driving machines is passing near by. Top of the morning to you, and a fine one it is.
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Doceree introduces AI-powered Insights for pharma marketers
Express Pharma
NOVEMBER 28, 2023
Doceree Insights is available for healthcare marketers across the globe Doceree has unveiled its new offering-Insights. Doceree developed Insights to simplify the analytics process with on-demand access to vital information quickly and effortlessly.
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Highlights from Day 6 of World Pharma Brand Managers Week
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JANUARY 23, 2024
In a significant convergence of over 900 industry professionals spanning six days during the World Pharma Brand Managers Week 2024, the joint event was organized by PharmaState.Academy and IES’s Management College and Research Centre (IESMCRC) , emerged as a pivotal platform. The branding of an antibiotic in a jam-packed segment” by Md.
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Paul K Owens, VP of Global Brand Development, Insulins & Glucagon at Eli Lilly & Company Shares Insights from the US FDA Approval of Lyumjev
PharmaShots
APRIL 20, 2023
Owens is the Global Brand Development Leader, Insulins, Glucagon & Devices at Eli Lilly & Company. In his current role within Lilly Diabetes, he has primary responsibilities for the global development of new insulin assets, in addition to lifecycle management for all Lilly insulin and Lilly glucagon brands.
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Highlights from Day 1 of World Pharma Brand Managers Week
PharmaState Academy
JANUARY 23, 2024
Dear Pharma Brand Management Enthusiasts We are delighted to provide you with a detailed recap of the insightful discussions that unfolded on Day 1 of the World Pharma Brand Managers Week, a collaborative initiative by PharmaState.Academy and IES’s Management College and Research Centre (IESMCRC).
Highlights from Day 5 of World Pharma Brand Managers Week
PharmaState Academy
JANUARY 24, 2024
Day 5 of the World Pharma Brand Managers Week 2024 featured engaging discussions led by speakers Prosenjit Chowdhury and Nivedita Parulekar, with Swetanshu Subhrajit moderating the session. He outlined the brand-building process, focusing on product availability and generating prescriptions.
STAT+: Pharmalittle: FDA flags safety concerns with CRISPR-based sickle cell treatment; FDA warns about eye drop infection risk
STAT
OCTOBER 30, 2023
We appreciate the insights and tips. The FDA warned consumers to not purchase or use certain eye drops from several brands because they may cause eye infection and in some cases possible vision loss , Reuters writes. Meanwhile, here is the latest grab bag of interesting items for you to peruse. And please do stay in touch.
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Is Your Hub Partner Missing the Therapeutic Area Expertise You Need?
Drug Channels
NOVEMBER 3, 2023
He explains how CareMetx's hub used its experience in the retina space to improve a new brand-name product’s launch. To learn more about the impact of hub service on brand launch success, download CareMetx’s latest report: Patient Service Trends Point the Way to Better Hub/ Provider Partnerships. Read on for Greg’s insights.
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Workshop: International Pharma Marketing Career Development
PharmaState Academy
DECEMBER 26, 2023
Gain insights into navigating the complex landscape of the pharmaceutical industry, unraveling its intricacies, and setting a strong foundation for your journey. Additionally, you will establish a strong foundation for your journey in the pharmaceutical world, equipped with valuable insights to make informed decisions about your career path.
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Event Marketing in the Digital Age: Pharma Industry Insights
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Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers.
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New Report: How GoodRx Improves the Economics of Healthcare
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Episode 12 – Book Discussion with Gauri Chaudhari | Humans of Pharma
PharmaState Academy
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Title of the Book: The Perfect Pill- 10 Steps to Build A Strong Healthcare Brand How can you build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets.
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5 Essentials to Kick-start a Brand
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This is a futile marketing effort because the marketing team did not speak to consumer Veena, did not undertake a journey inside her mind and therefore could not generate an insight. What emerges is a brand plan without undertaking a journey inside the doctors mind to generate insights from the actual prescribers.
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Optimizing Existing Survey Data and Using Visualization
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Social Listening Tools Every Pharma Marketer Should Use
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It involves monitoring social media conversations to gain insights into customer behaviour and sentiment, as well as to measure the success of campaigns. Social listening is the process of monitoring social media conversations for insights into customer behavior, sentiment, and brand performance.
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Have You Undertaken a Journey Inside a Doctors’ Mind?
PharmaState Academy
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This is a futile marketing effort because the marketing team did not speak to consumer Veena, did not undertake a journey inside her mind and therefore could not generate an insight. What emerges is a brand plan without undertaking a journey inside the doctors mind to generate insights from the actual prescribers.
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Achieving commercial excellence with data-driven decisions
pharmaphorum
OCTOBER 20, 2022
Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.
A Clear Path to Education Affordability Requires Meeting Patients Where They Are
Drug Channels
SEPTEMBER 22, 2023
In this article, Kristina reviews how brands can help patients make connections that address medication affordability challenges, whether at the prescriber’s office, the pharmacy, or at home. Read on for Kristina’s insights. Kristina shares the story of a patient who cut pills in half to extend her prescriptions.
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Masterclass on “The Art Of Brand Differentiation”
PharmaState Academy
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Registrations Open Now Limited Seats Master the Art of "Brand Differentiation" and Grow Faster Than Competitors! Masterclass on "The Art Of Brand Differentiation" Learn how to set your brand apart with a unique identity and win brand prescribers. Or get lost in the noise of the leader brands. Why you should attend?
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Workshop on Brand Building Breakthroughs Using AI (Artificial Intelligence)
PharmaState Academy
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Copay Adjustment Programs: What Brand and Hub Teams Need to Know
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Improve Access, Affordability, and Brand Performance With GoodRx’s Point-of-Sale Rebate Programs
Drug Channels
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Jim discusses GoodRx Assist , a point-of-sale (POS) rebate program designed to help cash-paying patients start and stay on brand-name medication. Read on for Jim’s insights. Today’s guest post comes from Jim Longley, Head of Commercial, Pharma Manufacturer Solutions at GoodRx. Click here to learn more about GoodRx Assist.
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STEERWorld announces its Strategic Advisory Board
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How Prior Auth Solutions Can Empower Patients, Providers and Pharma Field Teams
Drug Channels
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Measuring Speaker Campaign Effectiveness
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Post-event glimpse into the Pharma Industry Townhall
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Internal Data | All India | SKU wise Internal Data | Region wise Internal Data | Territory wise Retail Audit | Brand + Competitors Prescription Audit | Speciality wise | Brand + Competitors Key Issues & Critical Success Factors KAM Sheet Format Action Plan ?) ???? ????? ??? ?????? ???????. BOOK SEAT for $3 Invest in yourself!
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A Clear Path to Medication Affordability Requires Meeting Patients Where They Are
Drug Channels
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In this article, Kristina reviews how brands can help patients make connections that address medication affordability challenges, whether at the prescriber’s office, the pharmacy, or at home. Read on for Kristina’s insights. Kristina shares the story of a patient who cut pills in half to extend her prescriptions.
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Four Ways for Field Teams to Tackle Drug Utilization Management and Optimize Patient Access
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Pharma Brand Managers Brilliance: Assessing Through the Lens of KRAs
PharmaState Academy
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PharmaState Academy
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Internal Data | All India | SKU wise Internal Data | Region wise Internal Data | Territory wise Retail Audit | Brand + Competitors Prescription Audit | Speciality wise | Brand + Competitors Key Issues & Critical Success Factors KAM Sheet Format Action Plan ?) ???? ????? ??? ?????? ???????. BOOK SEAT for $5 Invest in yourself!
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