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Highlights from Day 1 of World Pharma Brand Managers Week

PharmaState Academy

Dear Pharma Brand Management Enthusiasts We are delighted to provide you with a detailed recap of the insightful discussions that unfolded on Day 1 of the World Pharma Brand Managers Week, a collaborative initiative by PharmaState.Academy and IES’s Management College and Research Centre (IESMCRC).

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PM Society Awards – new category for 2023

pharmaphorum

New category. The PM Society is delighted to announce a brand new, free of charge, category in the PM Society Awards 2023. This category has come about from a collaboration between the PM Society, the IPA, and ISBA, in connection with the Pitch Positive Pledge campaign. PM Society Awards. Enter by 9 th January.

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Pharma Brand Managers Brilliance: Assessing Through the Lens of KRAs

PharmaState Academy

Written By: Vivek Hattangadi Tomorrow when you lead your organization either as the CMO or CEO and you need to adjudge your brand managers’ brilliance, how will you do it? Brand Manager or Product Manager? In pharma Bangladesh and India, there are misperceptions in the nomenclature of ‘Product Manager’ and ‘Brand Manager’.

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Norstella, Citeline merge to create $5bn pharma tech firm

pharmaphorum

Citeline and Norstella have completed a merger, first announced in June, to create one of the largest players in the pharmaceutical intelligence category.

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A New Pharmaceutical Product | Case Study

PharmaState Academy

Functional Descriptive Cases Previous slide Next slide Theoretical Framework Market Segmentation: Segmenting the market based on age, income levels, occupation, and healthcare needs. Competitive Analysis: Evaluating the market share and brand presence of established pharmaceutical companies and generic drug manufacturers.

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Assessing the ROI | Case Study

PharmaState Academy

Each case represents a unique set of promotional strategies, campaign objectives, and market dynamics, providing valuable insights into the factors influencing campaign ROI in the pharmaceutical sector. Option 02 Sales uplift, customer engagement, and brand awareness. As the meeting draws to a close, the team is energized but wary.

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21GRAMS and McCann Health take top spot at PM Society Awards 2022

pharmaphorum

The event brought together some of the best and brightest minds working across creative communications in pharma and healthcare. In an unusual twist, two categories resulted in joint gold award winners. Moreover, judges opted to split the best in show award into two categories: Best in Show for pharma and Best in Show for Charity.