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Drug development trends: insight from Thermo Fisher’s Anil Kane

European Pharmaceutical Review

During CPHI Barcelona, EPR Editor Caroline Peachey asked Anil Kane, Global Head of Technical & Scientific Affairs, Pharma Services, at Thermo Fisher Scientific about the dynamic landscape of pharmaceutical drug development. What are the trends affecting drug development today?

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Digital tools driving innovative clinical trials

pharmaphorum

The COVID-19 pandemic has catalysed significant changes in the way pharma develops drugs, particularly in the clinical trial space. A recent Science 37 survey noted that nearly three-quarters (73%) of respondents from the pharma industry were planning a hybrid or DCT, up from 49% in 2021.

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Introducing the new NIHR National Patient Recruitment Centres

pharmaphorum

The five new NIHR National Patient Recruitment Centres (NPRCs) are set to shape the future of commercial clinical trials in the UK by offering new ways to conduct late-phase, large-scale research projects. How they will engage non-hospitalised patients with common chronic conditions.

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Introducing the new NHS Patient Recruitment Centres

pharmaphorum

The five new NHS Patient Recruitment Centres (NPRCs) are set to shape the future of commercial clinical trials in the UK by offering new ways to conduct late-phase, large-scale research projects. How they will engage non-hospitalised patients with common chronic conditions.

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HCP Segmentation with Omnichannel Pharma Strategy 

Viseven

Imagine you wake up an omnichannel marketer in the middle of the night and ask: What does omnichannel strategy implementation start with ? Any decent omnichannel strategy requires proper target audience segmentation, and pharmaceutical marketing is no exception. What Does HCP Stands for in Pharma Marketing?

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4 principles for the future of pharma marketing

pharmaphorum

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. . The R&D focus began to shift, and so did the marketing.