article thumbnail

A New Pharmaceutical Product | Case Study

PharmaState Academy

Competitive Analysis: Evaluating the market share and brand presence of established pharmaceutical companies and generic drug manufacturers. Differentiating the product from competitors through innovative formulations, delivery mechanisms, or supplementary services.

article thumbnail

Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. Communication is possible 24/7 in the digital world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma

PharmaKinnex

Meanwhile, the outside sales team is free to focus more on closing sales and customer service. The two teams can work together by sharing information which leads to boosting revenues and improving customer satisfaction. Let’s look at how inside and outside sales can be used together in the pharmaceutical industry.

article thumbnail

Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

John Mack (PG): So, when I got laid off and as a consultant, I was working for a consulting company, helping them do websites for pharmaceutical companies in the.com bust, you know, a lot of people got laid off. It wasn’t just pharmaceutical companies and others. So I was kind of older at that time.

article thumbnail

Salesforce in the healthcare industry: capabilities, applications, alternatives

Viseven

Connected Network Management solution allows healthcare organizations to ensure quality outreach by creating tailored omnichannel journeys based on the provider’s personal and professional information, such as network preferences, specialty, NPI number, and primary service locations. Salesforce Healthcare Benefits – Are They Real?

article thumbnail

AI-Enabled Persona and Next Best Actions: Speculative Use Case

PharmaState Academy

In a highly competitive and constantly evolving industry, pharmaceutical companies must be able to identify and understand the needs and preferences of their target audiences and develop tailored marketing campaigns to effectively reach them. It can work, but it’s not true one-to-one personalization.

article thumbnail

What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

Developing your company’s content map requires cross-functional collaboration. A content manager should comprise content ideas from different departments, including marketing, sales, customer service, and product development. There could be several examples of successful content maps in the pharmaceutical industry.