Pharma Marketing Network

JULY 16, 2021

Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Tune in to learn: .

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STAT

MAY 8, 2024

But my lab found that it’s surprisingly easy, even when ordering gene fragments from companies that check customers’ orders to detect hazardous sequences. Our experiment demonstrates that the immense potential benefits of biotechnology are profoundly vulnerable to misuse.

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Pharma Marketing Network

JANUARY 25, 2021

The post PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience appeared first on Pharma Marketing Network. Pharma-Marketing is owned and operated by eHealthcare Solutions.

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pharmaphorum

SEPTEMBER 25, 2020

Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien. Content is playing an increasingly prominent role in the digital transformation of pharmaceutical companies as they grapple with how to provide an engaging customer experience (CX). CX in pharma.

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Pharma Marketing Network

JULY 16, 2021

To view it please enter your password below: Password: The post Protected: PMN 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network. This content is password protected.

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Pharma Marketing Network

JANUARY 27, 2021

The post PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience appeared first on Pharma Marketing Network.

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Pharma Marketing Network

JUNE 9, 2021

Join PMN on July 15th for our premier event on Customer Experience, where we will discuss best practices for moving beyond buzzwords to elevate experience and drive true patient and provider engagement based on empathy and data insights. Karen Root , Director, Experience Strategy, Boehringer Ingelheim. Save Your Seat.

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Pharmaceutical Technology

MARCH 3, 2023

With over 18 years of experience, Alexander Dragitsch is a commercial customer service contract manufacturing (CSCM) manager at Baxter’s Halle/Westfalen facility in Germany. The Halle customer service team is a “one-stop-shop” for client requests when it comes to commercial drug product manufacturing,” explains Dragitsch.

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Pharma Marketing Network

FEBRUARY 4, 2021

Oncology Digital Marketing & Customer Experience at GSK. Kristen Palmer Winters , Customer Experience (CX), Americas Hub, Digital & Commercial Innovation, Bayer. The pandemic really forced pharma to take a step back and allow the customer to have a seat at the table. Ryan Billings , U.S. As Ryan, U.S.

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PharmExec

JANUARY 30, 2023

A Q&A with Bridget Seay, epocrates’ executive director of customer experience & commercial consulting.

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PharmaTech

NOVEMBER 8, 2022

MGI and Imperial College will jointly operate a CEC designed to provide European customers with first-hand experience with various automation and sequencing instruments.

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BioPharma Dive

OCTOBER 2, 2023

Silos abound in the pharma world, especially when it comes to customer care and call center support. Using AI can change everything, though. Here’s how.

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pharmaphorum

FEBRUARY 18, 2022

COVID-19 has largely sped up the digital transformation of healthcare, boosted innovation, and put the human-centric experience of healthcare front and center. The post The prevailing desire uniting patients, HCPs, and payers: a connected customer experience appeared first on. These changes are here to stay.

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PharmExec

JUNE 20, 2022

Additions of Andrew Johnson and Bridget Seay strengthen epocrates’ evolution as a commercial organization with best-in-class market intelligence and products.

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PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

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STAT

DECEMBER 7, 2023

But as critical care pediatricians, we care for babies and children who often don’t fit neatly into these universal experiences. When our patients go home for the first time, they are rarely newborns.

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pharmaphorum

JANUARY 10, 2023

Research by Treasure Data , a market leading enterprise customer data platform (CDP), shows that HCPs are increasingly turning to digital to research scientific information, new medications, and brands. Better customer experience. Capturing market share. And he has a unique view of how data and health combine.

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BioPharma Dive

FEBRUARY 12, 2024

Explore how companies are optimizing efficiency, enhancing customer experiences and embracing AI.

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pharmaphorum

SEPTEMBER 7, 2023

In today’s episode, sponsored by Veeva, we’ll hear a roundtable discussion on this fascinating topic featuring Victoria Serra Gittermann, European customer experience lead at Veeva Systems and Sebastian Noel, Veeva’s director of multichannel strategy – moderating a discussion with two executives with first-hand experience leading this change: Andy (..)

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Express Pharma

MAY 18, 2024

Not only that, but our recent survey also finds that more than 84 per cent HCPs prefer differentiated experiences, i.e. relevant content delivered through the right channels in the right frequency and sequence. The post Reimagining healthcare professionals engagement with omnichannel experiences appeared first on Express Pharma.

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pharmaphorum

OCTOBER 5, 2021

As part of these efforts, customer experience (CX) became a key focus area to ensure customer engagement and loyalty. However, such experiences are impacted by each and every touchpoint with a brand and optimising these touchpoints matters. Read: Transform patient experience with intelligent hyper-personalisation in full.

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pharmaphorum

FEBRUARY 27, 2023

Engaging digitally native healthcare professionals requires companies to challenge existing business ethos and commit to the customer experience in an increasingly digital world.

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Pharma Marketing Network

OCTOBER 31, 2023

The pharmaceutical industry is increasingly turning to e-commerce to reach new customers and expand their sales. Overview of E-Commerce Strategies E-commerce strategies are used to help businesses maximize their online sales and reach new customers.

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pharmaphorum

OCTOBER 3, 2022

Pharma companies’ customer communication methods require reimagining as technology progresses. Currently, pharma is primarily using digital means to connect with its customers, and Kapoor says it’s discovering from Hollywood how to create engaging content that is more customer focused.

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Pharma Marketing Network

OCTOBER 27, 2023

Adaptive content is a powerful tool to personalize the pharma customer journey. It allows marketers to create content that is tailored to the needs and interests of their target audiences, delivering a more engaging and rewarding customer experience. This can help to drive more sales and increase overall customer loyalty.

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PharmaTech

APRIL 24, 2024

Principal Scientist, Grace) and Brian Graves (Global Business Manager, Fine Chemicals, Grace) explain how Grace's experience as a CDMO can help customers from the lab to full-scale production. Bob Hughes (Sr.

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pharmaphorum

JANUARY 29, 2021

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, according to new research from Gartner. Evolutions in customer experience. Customers are not interested in the departments we have.

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Pharmaceutical Technology

JANUARY 16, 2024

Oskar Möbert, vice president of Veeva OpenData, discusses how standardizing data across an organization can help biopharmas deliver a superior customer experience, scale globally, and become more agile in their business.

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Digital Pharmacist

FEBRUARY 16, 2024

Pharmacies currently using certain carriers could experience disruptions (and some may already have) as these carriers phase out copper lines in the coming years. Improved Customer Experience : Clearer, reliable communication without disruptions leads to a better experience for pharmacy customers, fostering loyalty and satisfaction.

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PharmExec

MAY 9, 2023

By using correct data and pertinent ML algorithms, customer engagement leaders can identify deep insights into customer behavior and make the right interventions to transform the customer experience.

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Pharma Marketing Network

OCTOBER 15, 2023

User experience (UX) is an important factor when it comes to website design, and the pharmaceutical industry is no exception. By understanding the principles of UX design, pharma companies can create websites that are optimized for user experience and provide a better overall experience for customers.

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Pharma Marketing Network

OCTOBER 16, 2023

It means that companies must be open and honest in their communication with customers, and provide them with clear and accurate information. By providing clear and accurate information, companies can demonstrate their commitment to transparency and build trust with their customers.

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Pharma Marketing Network

OCTOBER 12, 2023

They offer unique opportunities to engage with customers in a way that is both immersive and interactive. VR and AR offer the potential to create personalized experiences that could help to improve customer engagement and loyalty. This could help to build trust and loyalty with customers.

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PioneerRx

MARCH 1, 2023

Independent pharmacies can make the customer experience personal, but the most powerful competitive advantage is making ‘personal’ efficient. Even though customers…

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Pharma Marketing Network

JULY 27, 2022

Patient centricity is informed by empathy and an understanding of the patient journey and the many factors that affect the patient experience along the continuum. Personalization means the customer feels as if someone is speaking directly to them. Communication needs to be welcoming, relevant, and digestible. Sunny White.

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European Pharmaceutical Review

DECEMBER 21, 2023

“The global ADC market is growing strongly and so is the pipeline at Grangemouth, necessitating additional capacity to meet customer demand,” said Peter DeYoung, Chief Executive Officer, Piramal Pharma Solutions. “We It also includes new quality control laboratories, warehouses, office spaces and supporting utilities.

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pharmaphorum

JANUARY 10, 2023

As two in five pharma leaders say that moving to a consumer-first mindset is a priority for the next two years, digital customer experience agency Graphite Digital is to publish a special edition of its Contradiction Conundrum whitepaper report, released in partnership with Reuters Events Pharma last year.

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