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How digital is transforming the commercial leader’s role in biopharma

pharmaphorum

Some leading pharmacos have been investing heavily in digital technologies and are already reaping the benefits— from connected combination therapies tied to their traditional asset portfolios to standalone clinically-validated digital therapeutics. Pharma’s evolving role in patient care. The possibilities are nearly limitless.

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Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

Everything from training field personnel to navigate new tools more efficiently from remote environments, to changing both the offering and its customer platform (HCPs and patients) to create the highest level of value and impact will need renewed strategic attention. Leading Teams in the “New Normal” Environment.

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AI and ESG: Pioneering a sustainable future through data-driven decisions

Fuld & Company Blog

Latest ESG Trends to Look Out For Climate Change Risk and the Road to Net Zero Environmental and climate-related risks, including extreme weather events, water scarcity, and the failure to adapt to or mitigate climate change are among the top risks the world faces.

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Ep. 007 – Holly Henry and Kamran Shah Podcast Transcript

Pharma Marketing Network

RJ (PMN): Hi this is RJ Lewis, your host of the pharma marketing network podcast and I’m excited today to have with me a couple of executives from Klick Health to talk about CCPA. How’s it going? From when we should worry about it, I think there’s two things that have occurred. Welcome to the podcast!

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Pharma’s digital transformation journey and the role of customer reference data

pharmaphorum

pharmaphorum’s Richard Staines spoke to her about how the use of customer reference data can transform pharma companies, increase competitiveness, and benefit the bottom line during these challenging times. Times are changing, though, and with the advent of COVID-19 the use of digital technology has increased considerably.

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7 Core Components of Successful Global Marketing Strategy

Viseven

Before entering the global market and becoming world-famous, each top brand name like McDonald’s, Volkswagen, or Samsung (you name it!) You’ll discover the main strategy types, the key advantages of conquering international markets, and the core components for creating an international market strategy.