pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

Communication 103

Communication Documentation 103

Outsourcing Pharma

JANUARY 20, 2022

An expert from patient solutions firm Trialbee discusses how the social media firm's recent ban on targeted advertising might impact patient recruitment.

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Pharma Marketing Network

OCTOBER 6, 2023

Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. This article will provide an overview of programmatic advertising, its advantages for pharma marketers, strategies for precision, and challenges to consider. What is Programmatic Advertising?

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PharmExec

JULY 28, 2022

Healthcare advertising agencies can now easily add retail pharmacies to their healthcare media buying strategies.

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FDA Law Blog: Biosimilars

APRIL 25, 2024

While the Federal Food, Drug & Cosmetic Act does not explicitly define “advertisement,” FDA provides several examples in its regulations at 21 CFR § 201.1(l)(1) l)(1) (e.g., Comments to the revised draft guidance are due to the docket by June 25, 2024.

Biosimilars 59

Biosimilars Labelling Communication 59

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Advertising in direct-to-consumer marketing of pharmaceuticals.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication Documentation 52

Pharma Marketing Network

APRIL 15, 2021

Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact EHS Site Publisher Contact (..)

Labelling 98

Labelling 98

Viseven

OCTOBER 5, 2023

Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations. It was a very insightful discussion.

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pharmacy mentor

JULY 27, 2023

Expert Flu Vaccine Advertising As flu season approaches, pharmacies play a crucial role in promoting public health by offering flu vaccines to their communities. In this blog post, we will explore various strategies and tips for successful flu vaccine advertising that can help pharmacies maximise their reach and impact during flu season.

Vaccines 52

Vaccines 52

Pharma Marketing Network

APRIL 12, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

Communication 69

Communication 69

PharmExec

MARCH 6, 2023

Standard Media Index's latest data suggests that 2022 may have been a tipping point in the transition to digital pharma advertising.

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Pharma Marketing Network

OCTOBER 13, 2023

This includes understanding the various laws and regulations that govern digital advertising. Additionally, marketers must be aware of the differences between digital and traditional advertising. This includes understanding the ever-changing landscape of digital advertising platforms and how to use them to their advantage.

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Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. billion in the US alone. billion in the US alone.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

NOVEMBER 22, 2022

Elon Musk’s protracted takeover of Twitter has drawn attention ever since it was revealed that he had begun investing in the social media company at the beginning of the year. Shortly after the purchase of Twitter, Musk stressed that he wanted to make Twitter the “most respected advertising platform in the world”. Advertising backlash.

Communication 59

Communication 59

Digital Pharmacist

DECEMBER 20, 2023

Facebook advertising is a powerful promotional platform for businesses of all industries. T he third-most visited site in the world, Facebook also ranks as the most used social media platform online. This is especially true when it comes to health and pharmaceutical advertising.

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Pharma Marketing Network

JULY 26, 2023

One of the FDA’s enforcement mechanisms is the issuance of marketing violation letters to pharmaceutical companies found in violation of advertising and promotion regulations. With the advent of social media and other digital platforms, the FDA faces the challenge of regulating an ever-expanding digital landscape.

Pharmaceutical Companies 97

Pharmaceutical Companies Pharmaceutical Companies Labelling Drug Development 97

Pharma Marketing Network

MARCH 23, 2021

Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact EHS Site Publisher Contact (..)

Labelling 72

Labelling 72

Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. billion in the US alone. billion in the US alone.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

AUGUST 14, 2020

For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. Without third-party cookies (or a viable solution to replace them), many brands will need to rethink their approach to media targeting and measurement.

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Pharmaceutical Technology

JULY 11, 2022

The proportion of pharmaceutical companies hiring for digital media related positions rose in June 2022 compared with the equivalent month last year, with 49.4% of companies who were hiring for digital media related jobs a year ago and an increase compared to the figure of 43.1% This latest figure was higher than the 41.4% in May 2022.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

AUGUST 2, 2021

Title Company Hidden Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact (..)

Labelling 52

Labelling 52

Pharma Marketing Network

APRIL 28, 2021

Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact EHS Site Publisher Contact (..)

Labelling 59

Labelling 59

Pharma Marketing Network

JULY 10, 2023

There are a number of different channels that pharmaceutical companies can use to market their products, including: Direct-to-consumer (DTC) advertising: DTC advertising is advertising that is directed to consumers, rather than healthcare providers.

Pharmaceutical Companies 40

Pharmaceutical Companies Pharmaceutical Companies Communication 40

pharmaphorum

NOVEMBER 20, 2020

COVID-19 has left us more reliant on media than ever – both the pharma industry and society as a whole. Havas Lynx Group’s 2020 white paper provides a blueprint for pharma brands to inject meaning into their media. The latter is the subject of our 2020 white paper, Media Means Business. What do we mean by ‘media’?

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pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

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Communication Pharmaceutical Manufacturing Packaging Documentation 93

pharmacy mentor

JANUARY 21, 2024

Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO , and paid advertising. This is from paid advertising and online booking conversions alone.

Vaccines 52

Vaccines 52

pharmaphorum

MARCH 18, 2022

AstraZeneca (AZ), GlaxoSmithKline (GSK), Sanofi, Allergan and Britannia Pharma have been reprimanded for running advertisements that breached the Association of British Pharmaceutical Industry (APBI) code of practice. Britannia, GSK and Sanofi were upbraided for other breaches of the code unrelated to social media.

Vaccines 64

Vaccines 64

pharmaphorum

MARCH 2, 2021

A portfolio of Syneos Health agencies, Syneos Health Communications, offers expertise spanning advertising and branding, public relations and medical communications. With 20 years of advertising experience, Hubert has run campaigns for blue chip companies including EY (Ernst & Young), HSBC, Audi and Eurostar. Orrin Pollard.

Communication 90

Communication 90

Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

Communication 40

Communication 40

Pharma Marketing Network

SEPTEMBER 29, 2022

Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space. When a user visits a website, a request is sent to an ad exchange with information that is then matched against available advertisers in a real-time auction. Check out 4 reasons you should adopt programmatic advertising.

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Pharma Marketing Network

MAY 3, 2023

The United States Food and Drug Administration (FDA) is the primary regulatory agency that oversees the approval, promotion, and advertising of drugs. The FDA has strict guidelines for what information can be included in drug advertisements and how it should be presented to the public. Marketing and Advertising. References: 1.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmacy mentor

DECEMBER 13, 2023

Patients can access the NHS Pharmacy First service for the following conditions, currently: Sinusitis Sore throat Acute otitis media Infected insect bite Impetigo Shingles Uncomplicated urinary tract infections in women. Additionally, targeted social media advertising can further amplify the reach of Pharmacy First initiatives.

Community Pharmacies 59

Community Pharmacies Packaging 59

Pharma Marketing Network

JULY 25, 2023

For example, millennials are more likely to be reached through social media, while baby boomers are more likely to be reached through television advertising. Use the right channels: Different psychographic groups are more likely to be reached through different channels.

Pharmaceutical Companies 96

Pharmaceutical Companies Pharmaceutical Companies 96

Pharma in Brief

AUGUST 3, 2023

On July 31, 2023, Health Canada published its updated Guidance on distinction between advertising and other activities for health products (the Distinction Guidance ). Promotional messages and activities are subject to the advertising provisions of the Food and Drugs Act ( FDA ) and the Food and Drug Regulations ( FDR ).

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Labelling Packaging Vaccines 52

Pharma Marketing Network

JULY 25, 2023

Explore online directories, review websites, and social media platforms to gather a list of agencies with positive reviews and a strong online presence. Consider the specific services you require, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, or website development.

Communication 98

Communication 98

pharmaphorum

DECEMBER 3, 2020

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. I believe that all media is going to be bought and sold programmatically in the next five years”.

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pharmaphorum

APRIL 28, 2021

Prior to that Valenti was the European general manager for digital advertising company SRAX, focusing on digital advertising, programmatic advertising, social media marketing, influencers and app marketing products. Founded in 1997 by CEO Roberto Ascione, Healthware Group now encompasses several brands.

Communication 59

Communication 59