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Scientists and medics turn to TikTok to reassure public on vaccine safety

pharmaphorum

Tik Tok is unlikely to spring to mind as a source of reliable information about complex issues, but scientists are using it to fly the flag for COVID-19 vaccines and other health topics. She told the BBC that her approach on TikTok is “come for the entertainment, but stay for the science.”

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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated. Types of technologies such as wirelessly connected tags (active and passive) and sensors were also specified. The COVID-19 pandemic accelerated the adoption and use of wireless ID.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Pharma’s go-to-market strategies have tended to be more traditional than those seen in non-regulated sectors, but there are some signs this is changing, with an acceleration in the pace of change forced by the COVID-19 pandemic that is allowing the industry to close its gap with faster, more nimble consumer brands.

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Biotech titans Bengaluru and Hyderabad fortify India’s dominance

Express Pharma

The COVID-19 pandemic has further elevated the significance of this industry, spotlighting India’s role as a major global player in vaccine production and pharmaceutical R&D. By developing ‘Covaxin’, India’s first indigenous COVID-19 vaccine, it is sprinting towards a tag for innovation too.

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Gilead tags Merck for first-line triple negative breast cancer trial

pharmaphorum

It is a key new product for Gilead as it faces pressure on its HIV franchise, which has been hit by reduced diagnoses and new therapy starts due to the COVID-19 pandemic, falling 8% to $4.2 COVID-19 therapy Veklury (remdesivir) continued to lead the charge at Gilead with a massive $1.9 billion for the full year.

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How automation can help to address supply chain challenges in pharma

pharmaphorum

Supply chain issues have been rife in pharmaceuticals for a while, but current socio-economic challenges such as the conflict in Ukraine and the COVID-19 pandemic have led to extended wait times and higher prices for thousands of products.

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2021 Highlights of Chronic Care Medicine

PharmD Live

Virtual care, normalized by the pandemic, is now common practice for providers and patients, especially at the primary care level–a boon in 2021 for underserved chronic care populations. With an annual price per patient of nearly $56,000 per year, patients’ families are looking for solutions for their loved ones–with a huge price tag.