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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

percent from 2023, according to the data. Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated. Types of technologies such as wirelessly connected tags (active and passive) and sensors were also specified. billion in 2033.

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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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IBM sells off large parts of Watson Health business

pharmaphorum

A private equity group has agreed to take over most of IBM Watson Health, seven years after the business was launched with a pledge to revolutionise healthcare data analysis. For its part, IBM has said that the Watson for Oncology product has been improving year-on-year as the AI crunches more and more data.

Cerner 111
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Google Analytics for Bloggers

RX Note

Nostably, starting from 1 July 2023, Universal Analytics (the previous standard) will stop collecting new data, making way for the adoption of Google Analytics 4 (GA4). Alternatively, you can manually install Google Tag Manager into Blogger, which is more complex.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Virtual connections. As a result there is a huge demand for trustworthy content.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up. The expert panel will consider exclusive research carried out by Tag and pharmaphorum across the US, Europe and Asia-Pacific among senior decision-makers in pharma and FMCG marketing.

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Paw-sitively Efficient Inventory Management for Veterinary Professionals

epicur

Below, she shares her perspective and insights on sustainable, efficient inventory management strategies for veterinary practices. You may not know it, but efficient inventory management is the behind-the-scenes star that ensures you can deliver the best care possible. Let’s dive in!