Remove tag digital-healthcare
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Jolly Good/Teijin Pharma develop VR digital therapeutics for depression

pharmaphorum

Technology firm Jolly Good and Teijin Pharma have begun a partnership to develop virtual reality digital therapeutics (VR DTx) for major depressive disorder. Jolly Good has already won a “Home Healthcare Award” in a programme held by Teijin in December last year.

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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Viseven at Reuters Pharma EU

Viseven

As for artificial intelligence itself, of course, Reuters Pharma could not go without lively discussion of chatGPT and the possibility of its integration in healthcare applications. Innovation never stops, so upon returning from Barcelona we moved on to prepare to the China Digital Healthcare Innovation Summit and MarTech Summit in Singapore!

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

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Citus Health Announces Groundbreaking Home Healthcare Consumer Research

Citus Health Specialty Pharmacy

96% Of All Patients And Family Caregivers Would Choose One Home Healthcare Provider Over Another Based On The Ability To Respond More Effectively In Real-Time. ” The good news for home healthcare providers is that solving this communication problem is well within their control. . ” What do Home Healthcare Consumers Say?

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

Jay Rabheru , Head of Marketing, Agency Services, Life Science and Healthcare,? A recent pandemic has accelerated a bit more, but still, it requires a certain standard from the digital experience. Dr. Geetha Thiagarajan , CTO Lifesciences and Healthcare business unit,? What does it mean??. We could not even reach our doctors.

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