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It also provides molecular profiling cancer tests and a platform assessing tumour responses to medicines. EDX Medical is developing a range of ‘super tests’ for prostate, bowel and testicular cancer. The agreement will explore ways to apply new diagnostic products and patient testing services to Spire Healthcare’s network.
This gives them huge amounts of customer data that allows them to shape and personalise the way they engage with their customers, not least thanks to the direct-to-consumer sales model they often offer. Jeremy Richter, Tag. Joe adds: “Digitally-native brands also have a laser focus on the channels they’re executing for.
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