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5 Ways Your Pharmacy Can Participate in Parkinson’s Awareness Month

Digital Pharmacist

Utilize Your Pharmacy’s Social Media and Website Highlight Parkinson’s awareness through your pharmacy website offerings or on your social media platforms during the month of April. Also, be sure to tag the Parkinson’s Foundation in any post or use the hashtag #ABCsOfPD so they can share your information as well.

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Scientists and medics turn to TikTok to reassure public on vaccine safety

pharmaphorum

The social media platform, which allows users to share short and often frivolous video clips, has a growing number of experts using it to communicate important information to a broad audience, and particular teenagers and young adults. Dr Austin Chiang.

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Search Engine Optimization (SEO)

RX Note

Although meta tags do not display on your webpage, they tell search engines what your page is about. Optimize Images and Video Media To enhance your content, include relevant images or videos that add visual interest. Use descriptive file names and alt tags for these media files.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Unlike the consumer goods conglomerates of the past, who’ve grown up with traditional analogue media channels, these newer companies have been sculpted by the fact that everything is digital, so their initial touchpoints are always digitally-focused media. Jeremy Richter, Tag. Build on the rapid responses to COVID-19.

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The Voice of Your Brand: Create Your Brand’s Sonic Soul A tribute to Sylvester daCunha

PharmaState Academy

That’s the power of sound in a tag line. Choose your Sonic Elements In today’s phygital age you could include memorable jingles, a distinctive voiceover, or even the sounds associated with your product or service using those in the brands microsites or even social media meant exclusively for doctors.

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Predicting pandemics with unconventional digital tools

pharmaphorum

The first sign of the new strain of swine flu came from a local news media source, not the ministry of health or the CDC. Established with funding from the National Library of Medicine (NLM), it pulls data from sources including news stories, blogs, social media, and chat rooms. “We Global data mining. Digital COVID.