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Opinion: The FDA and FTC need to crack down on TikTok and Instagram influencers pitching prescription drugs

STAT

More recently, in December the agency published guidance about TV and radio advertisements. More recently, in December the agency published guidance about TV and radio advertisements. Read the rest…

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STAT+: From ‘Jeopardy!’ to Politico, the PBM ad wars are taking over D.C.

STAT

Both trade associations have launched ad campaigns worth millions of dollars, blanketing TV, radio, social media, print, and beyond. It doesn’t matter if it’s 5 a.m., primetime, or 11 p.m.; Ads eviscerating and glorifying PBMs have been around for years. Over a half-dozen U.S.

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How to Treat or Prevent Hearing Loss

Pharma Mirror

Are you catching yourself turning the volume up when listening to the radio or watching a TV show? Have thought about what might be the reason behind that, or have you just assumed that it is perfectly normal and that there is absolutely no reason to worry about anything? If it’s the latter, then I suggest you think twice.

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Key Sessions From the Healthcare Internet Conference

Pharma Marketing Network

These changes include a 20% decrease in TV viewership, a 30% increase in ecommerce, and 82% say TV, radio and social are no longer appropriate areas to market healthcare. Here are 3 key sessions from the conference: How Technology is Changing the Patient-Physician Relationship.

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How to Manage Content Marketing Metrics with a Modular Approach?

Viseven

The human perception of content was everchanging, from simple newspaper columns or advertisements through radio and TV to today’s variety of digital communication channels. The essence and creation of such a thing as content have undergone many changes. KPIs and What does Modularity have to Do with it?

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Are Your Adrenals Sabotaging Your Health?

The Thyroid Pharmacist

Those of us with Hashimoto’s often blame our thyroid for the many signs and symptoms we experience. Weight gain? It’s gotta be the THYROID! While the thyroid plays a crucial role in these symptoms and our well-being, there’s another link that’s often underestimated: the adrenal glands. What causes adrenal dysfunction? What Are the Adrenals?