pharmaphorum

APRIL 27, 2022

As the landscape of healthcare changes, so too must the way that we interpret and measure performance and success. The trouble is that in a digital-first or hybrid engagement model, this approach is unlikely to yield great success. Lee Ronan is commercial director at CSL. This is particularly evident in marketing.

Hospitals 116

Hospitals Communication 116

pharmaphorum

JULY 5, 2021

The new council has been set up to help drive the adoption of digital approaches that could help deliver personalised care, improve disease monitoring and prevention, and potentially reduce costs for health systems across Europe. ” “Our healthcare systems…have been strained by over a year of pandemic,” she added.

Vaccines 64

Vaccines 64

Pharma Marketing Network

MARCH 30, 2023

Mary brings to the HBA 30 years of experience leading the strategic integration of corporate branding, marketing, health equity, inclusion, and digital innovation for biopharma, healthcare, and media companies. Morgan Healthcare Conference.

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pharmaphorum

OCTOBER 5, 2021

Digital data collection, utilisation of real-word data and patient-centric thinking will all contribute to the rapid development of a new healthcare landscape, says Debiopharm Innovation Fund’s Tanja Dowe. The healthcare industry is also changing as its ‘customers’ move from ‘boomer’ patients to digital natives.

Hospitals 129

Hospitals Documentation Diabetes Communication 129

pharmaphorum

DECEMBER 14, 2020

could help to curb rising levels of childhood obesity among children, using neuroscience, artificial intelligence and virtual reality to improve dietary choices, physical activity and health literacy. app was able to induce healthy food and lifestyle habits among a group of 104 children aged 10 to 11. Bhargav Sri Prakash.

Diabetes 111

Diabetes Communication Immunity Immunization 111

pharmaphorum

MAY 18, 2021

The £7 million ($10 million) cash injection – from InHealth Ventures and AlbionVC – will be used to invest in new assessment and treatment programmes as well as to expand its artificial intelligence (AI), machine learning and data science team. ” The post Healios raises £7m to expand digital mental health services appeared first on.

Pharmaceutical Companies 75

Pharmaceutical Companies Pharmaceutical Companies 75

pharmaphorum

SEPTEMBER 27, 2021

As people have become more conscious – and vocal – about the lack of representation in so many aspects of our lives, the pharmaceutical industry has had to recognise its short fallings. This is not a box-ticking exercise and in some ways it’s as much about cultural intelligence as cultural diversity. About the author.

Vaccines 111

Vaccines Communication Drug Development 111

pharmaphorum

MARCH 18, 2021

The current restrictions on face-to-face meetings have exacerbated the trend of sales reps’ reduced access to healthcare customers. The acceleration in adopting digital healthcare tools and services has been more out of necessity recently. A cautionary tale about over-promising the power of technology comes from our own sector.

Physician Offices 110

Physician Offices Communication Hospitals 110

Express Pharma

SEPTEMBER 8, 2023

What use does the label serve, and who is responsible for making sure the QR code is still working when it changes commercial hands? By offering a scalable and reliable solution, our business aims to address the needs of pharma manufacturers, regulators, healthcare professionals, and consumers worldwide.

Packaging 52

Packaging Labelling 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

Documentation 84

Documentation Pharmaceutical Companies Pharmaceutical Companies 84

pharmaphorum

AUGUST 13, 2020

These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. We see the dedication of healthcare workers – or of the shelf-filler in our local store – and we are moved to thank them and to make our own contribution. How did that happen?

Health and Personal Care Stores 92

Health and Personal Care Stores Vaccines Communication Diabetes 92

pharmaphorum

NOVEMBER 25, 2021

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing practices, including the digitisation of events. One of those is the hybrid approach. But, each region is seeing different approaches emerging.

Communication 98

Communication Pharmaceutical Companies Pharmaceutical Companies 98

pharmaphorum

JULY 8, 2022

“DCTs have been around for many years, long before the pandemic, but now companies have had the opportunity to utilise DCT approaches,” John Reites, CEO of Thread, told pharmaphorum. We have also seen the regulators actively support the use of these hybrid decentralised research approaches.

Drug Development 83

Drug Development Diabetes 83

Pharmaceutical Technology

DECEMBER 22, 2022

Our programme is designed to highlight excellence within the sector by looking at a range of corporate activities including deals, business projects and company initiatives, both internal and in the community. Business Expansion is one of our largest categories and looks at the core functions of business operations within the sector.

Diabetes 52

Diabetes Biosimilars Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

MAY 17, 2021

The landscape for healthcare professional (HCP) engagement has changed dramatically over the past 12 months, with restrictions to in-person face-to-face meetings resulting in increased use of remote and digital channels. And more importantly, how could and should this shape emergent commercial models? Where are we now? The HCP View.

Communication 56

Communication 56

pharmaphorum

MAY 18, 2022

In the UK, research organisations and pharma companies are working to find ways to reach this goal, using data to inform commercial clinical research now, and how this foundation can be built upon in the future. The current data landscape in commercial clinical research.

Diabetes 78

Diabetes Hospitals 78

European Pharmaceutical Review

APRIL 30, 2024

We must take a pragmatic approach towards continuous manufacturing and what it entails. We are incorporating…machine learning elements both upstream and downstream in the nucleic acid manufacturing process Everybody’s talking about artificial intelligence (AI) these days and I think we are taking small steps towards its implementation.

Vaccines 78

Vaccines 78

pharmaphorum

FEBRUARY 16, 2021

“Thankfully, some mavericks had been preaching for years that the future was digital, and so, albeit with limited budgets and support, some marketeers had already explored alternative channels and approaches for pharma marketing”. Predictably, with fewer people and fewer channels to deliver our messages we had less impact.

Health and Personal Care Stores 92

Health and Personal Care Stores Pharmaceutical Companies Pharmaceutical Companies Immunity 92

pharmaphorum

JANUARY 7, 2021

Historically, pharma has lagged behind other industries in adopting digital solutions, but with COVID-19 catapulting the sector, and healthcare in general, into a new digital era, the landscape is changing significantly and rapidly. A unified approach. CRM is only a minor part in the broader omnichannel approach.

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European Pharmaceutical Review

DECEMBER 20, 2022

The upsurge in digital healthcare during the COVID-19 pandemic has catalysed changes in clinical trial recruitment and participation. Incorporating the patient voice into the initial planning process of our trials ensures that our designs are manageable and understandable, as well as feasible and practical.

Hospitals 96

Hospitals Vaccines 96

pharmaphorum

JANUARY 27, 2021

It’s fair to say it is now a key third leadership pillar in pharma alongside commercial and R&D. These trends give us more opportunities to partner with our clients to strategize and help them navigate the changing market dynamics, bringing insights together from multiple stakeholders.

Communication 65

Communication Hospitals 65

PharmaShots

FEBRUARY 27, 2023

Through Global PHT Summit, it was for the first time that the pharma, healthcare, and technology veterans, pioneers, and professionals converged on the same platform to impart their knowledge on the best & futuristic PHT practices. The videos of the conversation will soon be released on our YouTube channel.

Biosimilars 40

Biosimilars Diabetes Packaging Hospitals 40