Express Pharma

MARCH 20, 2024

Panelists in this video: + Ajay Bapat, Consultant, Packaging Concepts (Moderator) + Vinayak Joshi, Sr. They support biologics R&D activities and help products reach the market faster. [+] Digitalisation and automation can bring new capabilities and efficiencies to packaging of biopharma products and vaccines.

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Packaging Vaccines 52

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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PharmaKinnex

MAY 15, 2022

How Can Marketing Support The Sales Team’s Success? A pharmaceutical company’s sales force is an ongoing, expensive investment that can cost as much as tens to hundreds of millions of dollars annually. Sales managers are under pressure to meet sales targets while also onboarding, training, and mobilizing new sales reps.

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pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. As Veeva Pulse data has shown, the use of video as an additive channel to in-person can increase promotional response three times over in-person alone.

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Drug Channels

JUNE 21, 2023

This week, I’m rerunning some popular posts while I prepare for this Friday’s live video webinar: PBMs and the Battle Over Patient Support Funds: Accumulators, Maximizers, and Alternative Funding. Click here to see the original post from April 2023. Our latest data appear below.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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PharmaKinnex

MAY 20, 2022

How to Get Started with Contract Pharmaceutical Inside Sales Companies May 20, 2022. The goal of pharmaceutical companies’ sales efforts is to effectively cover their target markets to maximize sales. Having full market coverage ensures that sales success and a desirable ROI can be reached.

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Pharma Marketing Network

JUNE 12, 2020

We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. So how can pharmaceutical marketers learn from this? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If they are allowed in, great.

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PharmaState Academy

FEBRUARY 19, 2024

Marketing faces hurdles like regulatory compliance and cultural differences. As the launch date approaches, the marketing team at AlphaPharma is faced with the daunting task of coordinating communication efforts across various regions and subsidiaries to ensure a successful rollout of NeuroPlus.

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PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. Inside Sales vs Outside Sales, What is the Difference?

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Pharma Marketing Network

OCTOBER 3, 2023

In the ever-evolving world of digital marketing, pharma companies have a unique opportunity to revolutionize their industry. With the right strategies and tools, pharma companies can create innovative campaigns that will reach their target audience and drive sales.

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pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Virtual connections. Engagement channels. Joanna Carlish.

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Pharma Marketing Network

DECEMBER 16, 2020

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. REGISTER TODAY!

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Communication 52

Drug Channels

MARCH 30, 2023

This week, I’m rerunning some popular posts while I prepare for tomorrow’s live video webinar: Discount Cards, Cost-Plus Pharmacies, and PBMs: Trends, Controversies, and Outlook. Humira sales would be decline by about 37% in 2023—which is at the lower end of its previous erosion projection of 35% to 55%.

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Biosimilars 85

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

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Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. The documents state that a partnership with a CMO would be cheaper than the state directly manufacturing insulin.

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Biosimilars Diabetes Documentation Packaging 131

Pharma Marketing Network

FEBRUARY 4, 2021

Oncology Digital Marketing & Customer Experience at GSK. The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Video – It’s Not as Complicated as it Sounds. Ryan Billings , U.S.

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Pharma Marketing Network

AUGUST 18, 2020

In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. The 12 minute video of this exchange is available here, as well as a TLDR(watch) summary of the key takeaways.

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Communication 59

Viseven

JUNE 14, 2022

Once there’s an inquiry about how to improve pharmaceutical sales representatives’ performance, there’s a need to ask a simple question: “What does it mean to be a pharmaceutical representative? Let’s explore the number of relevant ways to boost pharma sales force performance.

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Pharma Marketing Network

DECEMBER 17, 2021

With sales representatives being “less useful” in the field, as they have less access with HCPs, pharma continues to rethink the role of the salesforce. With sales representatives being “less useful” in the field, as they have less access with HCPs, pharma continues to rethink the role of the salesforce.

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pharmaphorum

NOVEMBER 20, 2020

Like so many others, the job of the pharma sales rep has been dramatically affected by the outbreak of COVID-19. Sales forces have been admirably quick to adapt, but the situation accentuates an issue that many in the industry will already be aware of. What do we mean by ‘media’? And measurement is crucial.

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pharmaphorum

DECEMBER 6, 2021

She reveals what Boston Scientific focused on while moving into digital marketing and health, how the organisation’s portfolio has expanded and what tech she’s excited about in the future to enhance customer centricity through personalisation. About the interviewee.

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pharmaphorum

NOVEMBER 24, 2020

The three-way deal combines UpHealth – which provides patient care management, telemedicine and digital pharmacy services and gives its name to the new group – with CloudBreak, which provides a video consultation platform for doctors and patients. The largest by far was the $18.5

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Pharma Marketing Network

OCTOBER 13, 2020

Access by pharma sales rep has been significantly reduced across the board. The ability to provide relevant content in a virtual waiting room, while waiting for a physician to show up to the video consult, has been a great way to use down time the patient has online. Does that mean they have no access? Of course not.

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Physician Offices Hospitals Communication 105

Drug Channels

SEPTEMBER 22, 2021

This week, I’m rerunning some popular posts while I prepare for this Friday’s live video webinar: Drug Channels Update: Buy-and-Bill Market Trends. Click here to see the original post and comments from June 2021. Despite what you may have heard, the 340B Drug Pricing Program continues to thrive.

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Digital Pharmacist

FEBRUARY 29, 2024

The Academy of Nutrition and Dietetics has many free downloadable resources including tip sheets, activity handouts, and presentations. 2) Host an Event for National Nutrition Month Hosting an event for National Nutrition Month can be a great way to connect with your patients on a more personal level and share awareness in an interactive way.

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Health and Personal Care Stores Diabetes 111

pharmaphorum

MAY 17, 2021

Many life sciences companies have begun 2021 by reviewing how they respond to the longer-term impact of this change – and its impact on sales forces is a major topic. Sales force adoption (48% of respondents) was deemed a key success factor for omnichannel engagement with HCPs in the ‘next normal’ (IQVIA survey, March 2021).

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Communication 72

pharmaphorum

AUGUST 18, 2021

Akili already has the first and only FDA cleared video game-based digital therapeutic (DTx) for children with attention-deficit hyperactivity disorder (ADHD), but is looking to add to its range via a licensing deal with Australia’s TALi Digital. . TALi is also in line for royalties on sales.

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pharmaphorum

SEPTEMBER 28, 2021

Innovative new UCaaS platform powers sales teams with compliant SMS text messaging, call triggering, asset delivery, activity tracking and more. With its new upgrades, ZING is now one of the most powerful HCP engagement platforms on the market. And they get the power of an effective, efficient communication system as well.

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Communication 52

FADIC

JULY 10, 2023

Whether you’re looking to improve customer retention, boost sales, or enhance brand reputation, Midjourney AI is the ultimate tool to optimise customer journeys and drive business success. Video supporting AI tools: ai Vidyo.ai is a revolutionary AI tool transforming how businesses and organisations conduct video communications.

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pharmaphorum

NOVEMBER 2, 2020

Former chief digital officer for the NHS, Juliet Bauer, is now applying her experience to the private sector through video consultation firm Livi. Digital therapeutics are gaining momentum worldwide and offer developers, including pharma, both a huge opportunity and a stimulating market access challenge, say Olaf Schoeman and Emanuele Arcà.

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Pharma Marketing Network

DECEMBER 17, 2021

Across several sessions at this year’s Reuters Pharma Marketing USA, leading marketers discussed why it’s been such an uphill struggle and shared possible solutions. A lack of crosstalk between vertical functions such as sales and marketing has led to disjointed, unsatisfying customer experiences.

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Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

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Quality Matters

MAY 23, 2023

A related public service announcement, titled “ Bad meds kill real people ,” includes a video featuring film star and restaurateur Danny Trejo, and tips to avoid purchasing fake medicines online. Trends driving illegal online sales of medical products show no signs of slowing, with an even bigger global market likely in the future.

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Pharma Marketing Network

AUGUST 26, 2020

The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. But the industry’s new challenge—marketing and selling in a COVID-19 environment—abruptly changes the customer interaction landscape, perhaps permanently.

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pharmaphorum

OCTOBER 2, 2020

All three of Orexo’s digital therapeutic products – originally developed by Germany digital health specialist GAIA – are based on cognitive behavioural therapy and other psychological approaches delivered using audio and video recordings, text, animations and illustrations to try to make treatment engaging.

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Viseven

NOVEMBER 17, 2022

They instruct the applications of a drug to potential healthcare subscribers as soon as it is circulated in the market. Any healthcare experts and sales representatives can then grasp these details without a scientific background. For this purpose, marketers create special medical affairs strategies.

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