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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

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Viseven at Reuters Pharma EU

Viseven

During her speech, Viseven CEO Nataliya Andreychuk, emphasized the importance of content marketing in pharma and the related software tools and techniques, such as tagging for better navigation, content reuse with modules, and overall production optimization.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”. Be more agile .

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Top Commercial Benefits of Modular Approach

Viseven

Pharma and the specialties of pharma’s marketing appeared to be under influence as well. Modern days marketers are as good as quickly they adapt and overcome today’s challenges. This is the reason why the omnichannel approach becomes a powerful methodology in the arms of a farsighted marketer.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

Jay Rabheru , Head of Marketing, Agency Services, Life Science and Healthcare,? Tata Consultancy Services , about the evolution of pharma marketing: The most prominent subjects that display the look and feel of pharma marketing today are the saturation of multichannel marketing strategy and the maturing state of omnichannel marketing.?.

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Biotech titans Bengaluru and Hyderabad fortify India’s dominance

Express Pharma

The real estate market in Bengaluru has adapted to support this spurt, with a notable shift towards high-end, amenity-rich projects that cater to the demands of a growing elite professional class (5). By developing ‘Covaxin’, India’s first indigenous COVID-19 vaccine, it is sprinting towards a tag for innovation too.