Remove tag pharma-sales
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What is modular content and why do pharma marketers need it NOW?

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It is a newer concept for pharma marketers, however, who are now turning to modular solutions in response to the accelerated demand for content over the past year. Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. About the interviewee.

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What can pharma marketing learn from other regulated industries?

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N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes.

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The Covid cash cow – a look at the Covid vaccine sales figures

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So too are the sales figures. billion in vaccine sales this year. Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. This sales strategy contrasts to AstraZeneca, which pledged to provide its vaccine on a not-for-profit basis until the pandemic ends. billion in covid vaccine sales in 2021.

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Drug-resistant epilepsy drug Ontozry backed by NICE

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NHS patients in England and Wales with drug-resistant epilepsy are in line for access to another treatment option, after NICE recommended routine use of Angelini group company Arvelle Pharma’s Ontozry. The drug made almost $17 million in US sales in the third quarter.

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3 ways pharma marketers can draw inspiration from digitally-native brands

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Companies like prescription glasses firm Warby Parker, shoe brand Rothy’s and tele-dentistry’s SmileDirectClub have grown up in today’s digitally native environment and can offer some key pointers for pharma. As part of this, a number of big pharma companies are also racing to develop a safe and effective vaccine for the coronavirus.

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IBM sells off large parts of Watson Health business

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IBM said the sell-off is tagged as “a clear next step” as it focuses on its platform-based hybrid cloud and artificial intelligence strategy, but it’s no secret that Watson Health has failed to live up to its early promise.

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With rivals threatening, Argenx scores key myasthenia gravis win

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Vyvgart (efgartigimod alfa) became the first drug in the FcRn class to be approved by the FDA last December, and despite a $225,000 annual price tag is predicted to make relatively modest sales in its IV version, which will compete with other IV gMG drugs like AstraZeneca/Alexion’s C5 inhibitor Soliris (eculizumab).

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