PharmaShots

JUNE 14, 2023

On 7 June 2023, PharmaShots conducted a free webinar on “Level up your Lab Skills” in association with Agilent University and Agilent Technologies. The webinar kicked off with speakers sharing their extensive knowledge and experience. Stay tuned for more exciting events, interviews, and webinars in the future.

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PharmaShots

MAY 31, 2023

For you to gain the latest laboratory techniques, job-ready skills, technologies, and methodologies that are essential for success in this competitive environment, PharmaShots, in association with Agilent University and Agilent Technologies brings an edifying webinar on enhancing lab skills to yield the best from lab sessions.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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pharmaphorum

APRIL 1, 2021

Pharma sales reps are rewarded in a very indirect way. That has always been difficult to measure, especially outside the US where no HCP level (only brick) prescription data is available and despite this the sales force has been by far the biggest (and most expensive) channel. The sales reps will coordinate a number of channels (e.g.

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Fuld & Company Blog

SEPTEMBER 7, 2023

Don’t miss our upcoming webinar featuring industry experts who will share and debate how AI is revolutionizing deal sourcing, evaluation, management, and exit strategies in PE firms and Investment Banks. years off their R&D timeline.

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Definitive Healthcare

JUNE 29, 2023

Resource Type E-Books & How-To Guides Blog Special Report Webinar A (friendly) ghost in the machine: Exploring AI in medical devices AI in healthcare study AI and machine learning in healthcare Image Image Image ","nextArrow":" ","appendArrows":".coh-slider-nav-bottom","dots":false,"draggable":true,"swipe":true,"fade":false,"vertical":false,"speed":700,"cssEase":"ease","pauseOnHover":false,"pauseOnDotsHover":false,"autoplay":false,"rows":0},"sm":{"slidesToShow":2,"arrows":true,"prevArrow"

Drug Development 52

Drug Development 52

pharmaphorum

JUNE 7, 2021

In a recent pharmaphorum webinar, in partnership with Axtria , commercialisation experts from across the industry discussed how the right field force training and execution in combination with the appropriate technology can help to transform this engagement model. Access to HCPs has been growing more difficult for a while now.

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Communication 97

pharmaphorum

MARCH 1, 2022

In this pharmaphorum webinar, conducted in partnership with National Institute for Health Research (NIHR), we will hear from experts on how and why commercial researchers should be looking hard at primary care sites. The webinar will be held Thursday 24th March at 14:00 GMT / 15:00 CET. The webinar will cover.

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epicur

OCTOBER 27, 2023

You may have already met our newest team member at a trade show or heard from him in sales meetings – we’re excited to introduce Nick Cagliostro, National Sales Manager! We sat down with Nick to learn more about his work in veterinary sales and the changes he’s most excited about for Epicur.

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Drug Channels

MARCH 30, 2023

This week, I’m rerunning some popular posts while I prepare for tomorrow’s live video webinar: Discount Cards, Cost-Plus Pharmacies, and PBMs: Trends, Controversies, and Outlook. Humira sales would be decline by about 37% in 2023—which is at the lower end of its previous erosion projection of 35% to 55%.

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Biosimilars 85

pharmaphorum

NOVEMBER 9, 2021

Yet how many other therapy areas have market leaders that don’t even have clinical approved indication in that indication? Join this Cerner Enviza webinar, held in partnership with pharmaphorum, for a 45-minute, evidence-backed discussion on the paradoxical question that is “How do I succeed in oncology?”.

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Cerner 98

pharmaphorum

OCTOBER 7, 2021

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. The main advantage of webinars and other online interactions is pretty obvious.

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pharmaphorum

MARCH 31, 2022

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong? It’s a shift that has challenged marketeers and medical teams alike to learn the metrics that drive sales success in a content-driven world. This is about a mindset shift,” he said.

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Communication 52

Drug Channels

SEPTEMBER 22, 2021

This week, I’m rerunning some popular posts while I prepare for this Friday’s live video webinar: Drug Channels Update: Buy-and-Bill Market Trends. Click here to see the original post and comments from June 2021. Despite what you may have heard, the 340B Drug Pricing Program continues to thrive.

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Drug Pricing Hospitals 52

pharmaphorum

SEPTEMBER 6, 2017

But how can healthcare systems make this transition – and how do pharmaceutical companies play a role in this, while also growing their market? Across Europe, a shift towards greater prevention, earlier diagnosis and treatment is needed in order to contain the growing cost of healthcare.

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Community Pharmacies Pharmaceutical Companies Pharmaceutical Companies Vaccines 52

pharmaphorum

APRIL 1, 2022

However, while this dramatic shake-up of the UK Market Access environment aims to improve care for patients and providers for life science companies, this unfamiliar territory presents both opportunities and challenges. The post ICSs – an opportunity to improve Patient & Market Access at a local level appeared first on.

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pharmaphorum

SEPTEMBER 28, 2021

Innovative new UCaaS platform powers sales teams with compliant SMS text messaging, call triggering, asset delivery, activity tracking and more. With its new upgrades, ZING is now one of the most powerful HCP engagement platforms on the market. And they get the power of an effective, efficient communication system as well.

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Communication 52

pharmaphorum

MAY 10, 2022

The ecosystem is complex, the data and the science can be complex, but our communications have to be the opposite,” Amy Hutnik, EVERSANA’s general manager, professional services, said in a recent pharmaphorum webinar. You can watch the webinar in full here. About the panel.

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pharmaphorum

DECEMBER 10, 2015

This webinar brings together three leading industry experts – who will discuss, present practical insight and debate on the following topics: 1. What do they need? Innovate or fail - the reality of engagement in a digital world 2.

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Communication 52

pharmaphorum

MAY 17, 2021

Many life sciences companies have begun 2021 by reviewing how they respond to the longer-term impact of this change – and its impact on sales forces is a major topic. Sales force adoption (48% of respondents) was deemed a key success factor for omnichannel engagement with HCPs in the ‘next normal’ (IQVIA survey, March 2021).

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Communication 72

Pharma Marketing Network

FEBRUARY 4, 2021

Oncology Digital Marketing & Customer Experience at GSK. The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Ryan Billings , U.S. When the COVID-19 pandemic put the U.S. As Ryan, U.S.

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Safe Biologics

FEBRUARY 1, 2024

In particular, the aim is to understand the key issues that can lead to the sub-optimal functioning of the biosimilars market in the U.S. The report highlighted the success of biosimilar competition in lowering Average Sales Price (ASP), as well as the role of payer policies (e.g. by analyzing various case studies.

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Biosimilars Documentation Drug Pricing 130

Viseven

MARCH 10, 2023

In today’s competitive and complex healthcare landscape, pharma marketers must be on top of their game regarding marketing and engaging with their customer base. As a result, omnichannel pharma marketing —using multiple marketing channels to reach and engage with customers—has become increasingly important.

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pharmaphorum

NOVEMBER 13, 2020

Pharma businesses need to ensure that they market themselves accordingly to both B2B and B2C. The good news is Pharma businesses have the opportunity to use a multitude of digital marketing channels to advertise on such as LinkedIn, YouTube, Google and Twitter. How to maximise your digital marketing strategy.

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PharmaState Academy

MAY 1, 2023

It has been predicted by medical scientists and forward-looking pharma marketers that biopharmaceutical products will dominate our industry. I love the way Ogilvy sends automated reminders for their webinars! But what the pharmaco’s haven’t realized is that non-adherence can cause huge sales revenue losses.

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Department of Veterans Affairs Communication Hospitals Biosimilars 52

Pharma in Brief

JUNE 21, 2020

The revised Draft Guidelines are intended to apply to sales of patented medicines beginning on January 1, 2021. Medicines with an annual treatment cost >150% of GDP/capita or maximum expected market size >$50 M will be classified as Category I, except biosimilars and generics. The revised Draft Guidelines at a glance.

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Viseven

JUNE 10, 2022

Not seeing your output is about the second worst thing if you are a marketer, brand or product manager (after producing no output). To a large extent, Veeva’s recent focus on perfecting the MyInsights dashboards has been a quick response to the realities of ultra-personalized pharma marketing tendencies.

Communication 52

Communication 52

pharmaphorum

MAY 20, 2022

This was the subject of a recent pharmaphorum webinar , developed in association with the National Institute of Health and Care Research (NIHR) where a panel of industry experts gathered to discuss how to unlock the promise of primary care sites in commercial research. He holds a First Class Honours BSc in Economics from UCL.

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Hospitals Medical Records Vaccines Diabetes 57

Digital Pharmacist

DECEMBER 20, 2023

We are here to help you with your pharmacy’s digital marketing and more in today’s blog. Pharmacies that previously focused on more traditional channels now find that digital marketing offers unprecedented targeting opportunities and increased reach. Where to Start with Advertising Your Pharmacy? How Can Pharmacies Attract Customers?

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pharmaphorum

MARCH 19, 2021

This pharmaphorum webinar, held in association with P360, takes place on Wednesday 19 th May 08:00 PST / 16:00 BST / 17:00 CET and will look at the long-term implications of healthcare’s pandemic-powered digital transformation. The webinar will also cover: How HCP engagement changed for pharma in 2020.

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pharmaphorum

FEBRUARY 16, 2021

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. . The R&D focus began to shift, and so did the marketing.

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Pharma Marketing Network

JULY 12, 2023

Here are some things to think about: ● Your target audience: Who are you trying to reach with your social media marketing? Your goals: What do you hope to achieve with your social media marketing? Are you looking to increase brand awareness, generate leads, or drive sales?

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FADIC

OCTOBER 20, 2023

Try to find unique angles or untapped markets. Monetize Your Blog Affiliate Marketing : Promote products and earn a commission on sales. Build an Email List Direct Line to Readers: You can market directly to your most engaged audience. 20 of The Ultimate Guide to Start a Profitable Blog 2.

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pharmaphorum

JUNE 23, 2021

Pharmaceutical sales and marketing operations have been forced to follow a steep learning curve as they adjust to operating within the rapidly evolving and hugely changed landscape caused by the pandemic. Physicians didn’t want to see sales reps that were just delivering useless messages, stated Edouard.

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Big Molecule Watch

AUGUST 25, 2023

In effect, the Maximum Fair Price (MFP) must be set at no more than 40-75% (depending on how long the product has been on the market without generic or biosimilar competition) of what the drug’s average manufacturer price was in the year 2021.

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Drug Pricing Biosimilars Insurance Coverage and Processing Labelling 40

PharmaState Academy

MARCH 13, 2023

Written by: Amaninder Dhillon Segmenting and targeting are critical components of any successful marketing strategy, and the pharmaceutical industry is no exception. With an overwhelming amount of content available, it can be difficult for marketers to reach their target customers at the right time with the right message.

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PharmaState Academy

MARCH 16, 2023

Our masterclass is designed to help students: – Prepare for the upcoming placement season – Equip them with the necessary skills to excel in the competitive job market with a focus on the pharma industry. What will you learn? Manager Engineering Asst. Brand Manager Sr. Manager Manufacturing Sr.

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Packaging 98