FDA Law Blog: Biosimilars

MARCH 4, 2024

HP&M), is pleased to announce that Director Anne Walsh will be speaking at the DIA Advertising and Promotion Regulatory Affairs Conference. Walsh, with over 26 years of experience in providing counsel to the pharmaceutical and medical device industries, will provide invaluable insights into global advertising and promotion regulations.

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STAT

APRIL 11, 2024

A proposed order to settle the allegations would ban the company from disclosing that sensitive data for advertising purposes, among other penalties. Continue to STAT+ to read the full story…

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PharmExec

JUNE 13, 2022

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

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STAT

JANUARY 22, 2024

In June, the Food and Drug Administration issued a warning letter about advertisements for the drug Recorlev for Cushing’s syndrome — its first in more than a year about webpages that make “false or misleading claims” about prescription drugs.

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STAT

APRIL 15, 2024

Telehealth company Cerebral will limit the consumer health data it uses for advertising purposes under a new order announced by the Federal Trade Commission Monday. ” Continue to STAT+ to read the full story…

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PharmExec

MARCH 13, 2024

Data shows that from 2014-2019, pneumococcal vaccinations in seniors increased by 10%, growing sales for Prevnar 13 due to government recommendation in addition to a high-profile advertising campaign.

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PharmExec

MARCH 27, 2023

TikTok is facing a potential ban in the US over national security concerns and advertisers are avoiding the platform or putting together contingency plans.

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The Guardian - Pharmaceutical Industry

APRIL 14, 2023

Exclusive: Investigation finds company passed on information such as purchases of Viagra to TikTok and Facebook LloydsPharmacy has been sharing customer data on sensitive purchases such as Viagra with TikTok and Facebook in order to feed them information for their targeted advertising systems, an investigation has found.

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Pharma Marketing Network

OCTOBER 6, 2021

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Here are three ways pharmaceutical advertisers may stand to gain even more: Adelaide can Serve as a Privacy-Friendly Solution to Targeting.

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pharmacy mentor

JULY 27, 2023

Expert Flu Vaccine Advertising As flu season approaches, pharmacies play a crucial role in promoting public health by offering flu vaccines to their communities. In this blog post, we will explore various strategies and tips for successful flu vaccine advertising that can help pharmacies maximise their reach and impact during flu season.

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Pharma Marketing Network

SEPTEMBER 22, 2022

Since traditional advertising can be intrusive and lack targeting and customization, it is becoming less popular among advertisers and marketers. native advertising spend rose to 37% in 2021 and is expected to reach %98.59 Marketers and advertisers are reaping the benefits of native advertising. In the U.S.,

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the impact of advertisements on the industry is not always positive.

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Pharma in Brief

AUGUST 3, 2023

On July 31, 2023, Health Canada published its updated Guidance on distinction between advertising and other activities for health products (the Distinction Guidance ). Promotional messages and activities are subject to the advertising provisions of the Food and Drugs Act ( FDA ) and the Food and Drug Regulations ( FDR ).

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Pharma Marketing Network

DECEMBER 17, 2021

Purely from a business and reputation standpoint, pharma, as well as the digital advertising industry, have positively benefited from this pandemic in several ways. The walled gardens of Google and Facebook have an increasingly powerful advertising competitor in Amazon. Advertisers welcome alternatives. The Cookiepocolypse.

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STAT

JANUARY 10, 2023

In the United States, pharmaceutical advertising seems inescapable. Since the first prescription drug ad ran in the early 1980s, the business of pharmaceutical advertising has exploded.

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PharmaVoice

OCTOBER 17, 2023

Phenylephrine’s future is up in the air with an FDA committee saying it’s not effective and a class action lawsuit alleging false advertising. What comes next could have big repercussions.

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STAT

FEBRUARY 28, 2024

has unveiled an advertising campaign aimed at boosting vaccination rates in children, which have steadily fallen over the past decade and took an even greater dip during the height of the Covid-19 pandemic. LONDON — Facing a growing outbreak of measles, the U.K.

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Pharma Marketing Network

APRIL 12, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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PharmExec

MARCH 6, 2023

Pharmaceutical companies are increasingly using radio advertising, both traditional and digital.

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STAT

JANUARY 18, 2024

Even though Erin Booth was not thrilled about having to travel to Philadelphia for a conference at six weeks postpartum, this one at least advertised having a private lactation space. This was back in 2013, when such accommodations were a rarity.

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pharmaphorum

APRIL 30, 2021

Langland has appointed Mike Brightley as creative director for its advertising section. Brightley has more than 14 years of healthcare advertising experience and has worked for companies including Ogilvy Healthworld, PAN and was most recently associate creative director at TBWA/WorldHealth.

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STAT

MAY 11, 2023

It’s advertising these cigarettes, marketed under Reynolds’ popular menthol brands, Camel Crush and Newport, as being “crisp” and producing a “tropical oasis” that will be enjoyed by menthol smokers.

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STAT

FEBRUARY 28, 2024

Going by this headline, or perhaps the predictable flood of advertisements for plans during the fall’s open enrollment period, you might be fooled into thinking 2023 was MA’s best year yet. In fact, the opposite is true.

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STAT

APRIL 1, 2024

But that landmark comes amid many questions about whether such digital therapeutics deliver their advertised results — and whether they can gain traction with clinicians, insurers, and patients.

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STAT

JANUARY 8, 2024

That’s great news for the $45 billion fitness tracking industry, which spends vast sums on advertising designed to convince us that data is the key to better living. The marketing campaigns work: Each January, fitness app downloads spike 36% higher than usual.

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STAT

AUGUST 8, 2023

White House budget experts are reviewing changes to the regulation of broadcast drug advertisements that the Food and Drug Administration proposed in 2010 , according to the Office of Management and Budget website. Aside from New Zealand, the United States is the only country that allows drug makers to advertise to consumers.

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STAT

FEBRUARY 7, 2023

A bipartisan group of senators fiercely criticized several prominent telehealth startups for failing to protect sensitive health information, citing an investigation by STAT and The Markup which found dozens of telehealth companies sharing patient data with Facebook, Google and other major advertising platforms.

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STAT

MAY 19, 2023

“We are pausing all local television advertising and postponing planned national television advertising for Wegovy. “To avoid stimulating further demand for this medicine, we’re pausing some key Wegovy promotional efforts,” the Danish drugmaker said in an emailed statement.

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PharmaVoice

MARCH 27, 2023

As streaming services proliferate, and more TV watchers buy in, there’s a new world of possibilities for DTC pharma marketing.

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STAT

FEBRUARY 12, 2024

Super Bowl ads are a show within the show, an opportunity for brands and advertising creatives to put their work in front of more than 100 million viewers.

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FDA Law Blog: Biosimilars

APRIL 25, 2024

While the Federal Food, Drug & Cosmetic Act does not explicitly define “advertisement,” FDA provides several examples in its regulations at 21 CFR § 201.1(l)(1) l)(1) (e.g., Comments to the revised draft guidance are due to the docket by June 25, 2024.

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STAT

JULY 25, 2023

A Federal Trade Commission lawsuit seeking to block its acquisition of the digital advertising firm DeepIntent marks a crossroads for the company and the multi-billion dollar medical advertising economy it serves.

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Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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PharmExec

DECEMBER 1, 2023

How to build a loyal audience of brand evangelists.

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STAT

DECEMBER 18, 2023

But the Biden administration also insinuated in its official response that these new auditing rules are more vague and have less teeth than previously advertised. Continue to STAT+ to read the full story…

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STAT

JANUARY 13, 2023

Oscar organized its health insurance product through an app, promoted virtual care, advertised on New York subways, and then low-balled prices in certain markets to attract young, healthy people to sign up for its ACA plans. Continue to STAT+ to read the full story…

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STAT

JUNE 13, 2023

Telehealth company Ro has paused advertising of the Wegovy obesity drug due to shortages, a reversal in aggressive promotional efforts by the provider that involved splashy ads in subway stations , STAT writes.  Ro said it was not asked by Novo to pause advertising, but rather it chose to do this independently.

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